Breaking News on Beverage Technology & Markets

INTERPACK 2014: LIVE FROM THE SHOW FLOOR

GEA Procomac trials breakthrough White & Safe milk bottle in Italy

Post a comment

By Ben Bouckley+

14-May-2014
Last updated the 15-May-2014 at 10:34 GMT
Last updated the 15-May-2014 at 10:34 GMT - Last updated the 15-May-2014 at 10:34 GMT

Loading...

Paolo Ventrelli from GEA Procomac tells us that the firm’s White & Safe bottle now on trial in Italy will overcome light barrier problems that have hampered PET uptake in ESL/UHT white milk.

“Until today, traditional packaging for long shelf-life white milk was connected with the carton, or with HDPE, multilayer solutions,” Ventelli (pictured) product manager at GEA Procomac, tells DairyReporter.com.

“Today it’s possible to have long shelf life also with PET with white milk, due to the possibility of a full light barrier, with a special ingredient…It’s possible to inject this solution into the PET during the master batch,” he says of GEA Procomac's innovation.

“It’s a very easy technical solution without any particular technology connected to it, and we obtain full barrier PET. We can dose in different concentrations to achieve different shelf lives,” Ventrelli says.

Listen to our exclusive podcast, recorded at Interpack 2014, to learn how cost-competitive GEA Procomac’s design is, the shelf life possibilities, and where in the world Ventrelli believes White & Safe could take off.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Related products

Related suppliers

'People don't break windows': Second Glass boss on US Wine Riots

'People don't throw chairs and break windows': Second Glass boss on starting US Wine Riots

Dubbed the 'Prince of Boston's Wine Revolution' by Stuff magazine, Second Glass founder Tyler...

Sainsbury's listings at 19, sports drinks at 24: Overly comes of age

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic...

Stop US tax discrimination against small EU brewers: Brewers of Europe

‘Stop US tax discrimination against small EU brewers!’: Brewers of Europe

Brewers of Europe insists that ending 'discriminatory' tax breaks on small EU brewers exporting...

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in...

GEA Procomac trials breakthrough White & Safe milk bottle in Italy

GEA Procomac trials breakthrough White & Safe milk bottle in Italy

Paolo Ventrelli from GEA Procomac tells us that the firm’s White & Safe bottle...

Coca-Cola launch will fire US shrink sleeve growth: CCL Label

Coca-Cola launch will fire US shrink sleeve growth: CCL Label

CCL Label tells BeverageDaily.com that Coke’s successful Christmas holiday promotion using its sustainable TD...

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

Welsh farmer turned entrepreneur Laurence Harris tells BeverageDaily.com about his nationwide distribution ambition for...

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

DreamPak’s international sales director tells Ben Bouckley that brands must differentiate to grow in...

‘Functional beverage belief is back’: Zenith International chair

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is...

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Hood: Sky’s the limit with aseptic beverage packaging

Pete Spanedda

Vice president of dales, HP Hood

 Digital direct printing: Krones sees a bright beverage future

‘Digital direct printing has a bright beverage future, when ink prices fall’: Krones

Krones explains that digital direct printing removes the need for labels and unlocks limitless...

Seven-year gap between old age and HEALTHY old age

Old age and HEALTHY old age, there’s a difference industry should address: Euromonitor

Diana Cowland

Health and wellness analyst, Euromonitor International

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Innovation for today: Digital tech empowers industry to innovate

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Key Industry Events

 

Access all events listing

Our events, Events from partners...