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The energy drinks aisle lacks packaging guile: Why Coke's NOS can't catch Monster

By Ben Bouckley+

23-Jul-2014
Last updated on 23-Jul-2014 at 18:25 GMT

PepsiCo and Coca-Cola energy drinks brands AMP, NOS and Full Throttle continue to lose ground on Red Bull and Monster despite a massive advertising spend – because of unappealing packaging…

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