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Danone waters brand Volvic updates packaging for 'consistent iconic look'

By Ben Bouckley+

Last updated on 13-Aug-2014 at 17:07 GMT2014-08-13T17:07:49Z

Danone waters brand Volvic updates packaging for 'iconic look'

Danone UK brand Volvic is introducing updated packaging across its four bottled waters ranges to give a 'more consistent, iconic look'.

The redesign will apply to Volvic's plain, sparkling, Juiced and Touch of Fruit ranges and aims to impart a "fresh, modern twist"; the new bottles (pictured) will appear on shelves throughout August and September.

Alastair Strang, Volvic brand lead, said: “Consumer testing has shown us that this fresh new new look differentiates Volvic from its competitors and has a much stronger stand-out on shelf.

"Beginning this autumn, Volvic will launch a £1m [$1.67m] (media equivalent value spend) 360-degree campaign across TV, social and above-the-line advertising to launch our new positioning," he added.

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