SUBSCRIBE

Breaking News on Beverage Technology & Markets

Read more breaking news

 

 
IFT 2014

Hood: Sky’s the limit with aseptic beverage packaging

By Jenni Spinner+

07-Jul-2014
Last updated on 07-Jul-2014 at 19:54 GMT2014-07-07T19:54:48Z

HP Hood, a processor specializing in extended-shelf-life dairy and non-dairy beverages, is seeing demand for aseptically packaged products increase.

HP Hood is one of the largest processors of extended-shelf-life (ESL) beverages in North America. While the company produces a range of refrigerated products in its array of dairy beverages, non-dairy drinks, desserts, and other items, the firm has seen significant growth in its aseptic offerings.

Aseptic record

Pete Spanedda, vice president of sales for HP Hood, spoke with FoodProductionDaily at the recent IFT 2014 conference and exposition about the company’s aseptic track record, and where the market might be headed in the future. Hood has been involved with aseptic packaging for approximately 20 years; however, according to Spanedda, the increase in aseptic activity has been recent.

We started with small aseptic creamers, a relatively small business,” he said. “In the last eight years, we really started going with what we consider significant business in aseptic plastic packaging.

Hood has two aseptic processing and packaging facilities—one in the eastern US, another on the west coast. Spanedda said the manufacturer produces its own-brand items, private-label products, and lines for several large brand owners that cannot be named due to confidentiality agreements.

Shelf life appeal

Key to expansion of aseptic growth, Spanedda theorized, is elimination of the need for refrigeration. This is due to the reduced transportation cost, and extended shelf life.

Certainly you can inventory product longer, and you have broader reach both in the US and internationally,” he said. “Even inside the US, the cost to move that product is less.”

Market opportunities

Spanedda said UHT products have been slower to take off in the US than other places, such as Canada and Europe, so the country could provide growth opportunities if and when it takes off. However, he added, the market’s direction depends on two groups: shoppers, and product creators.

There are lots of people with ideas that 10 years ago we wouldn’t have even thought of,” he said. “It’s going to depend on the consumer primarily, and the folks who develop products, to see what we can do—we can package just about anything aseptically.”

Spanedda spoke to FPD at IFT 2014, the annual conference and exposition focused on food processing, ingredients, safety, and packaging.

It's time to put whey and casein back together, exec says

It's time to put whey and casein back together, exec says

Cutting milk proteins apart has been all the rage in recent years. But Benoit...

Lycored survey says consumers will pay more for natural colors

Lycored survey says consumers will pay more for natural colors

Christiane Lippert

Head of marketing (food), Lycored

Coca-Cola factory boss talks staff engagement

Boosting productivity at Coca-Cola’s Wakefield factory

Trevor Newman

Supply chain operations director, Coca-Cola European Partners

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Matcha and turmeric continue to rise in popularity as consumers and manufacturers embrace the...

Packaged cold brew coffee gains traction, has room for more players

Packaged cold brew coffee is gaining traction, & still has plenty of room for additional players

Cold brew coffee is creating quiet the buzz in the US with new brands...

Vox Pop: The truth about Millennials, revealed by Millennials

Vox Pop: The truth about Millennials, revealed by Millennials

Serial snackers, addicted to new products and ‘emotionally connected’ to coffee? Marketers are obsessed...

Banana water tastes better than coconut water,' Steuben Foods

Banana water is 'lighter and fresher than coconut water,' says Steuben Foods

Banana water from Elmhurst Naturals – which combines water, banana juice concentrate and natural...

'It's still an attractive market': How are companies overcoming political instability in Turkey?

'It's still an attractive market': How are companies overcoming political instability in Turkey?

At the crossroads of east and west, Turkey offers huge promise but given the...

‘Our product is quite polarizing – and therefore engages people more’: Chili-infused drink Caliente

‘Our product is quite polarizing – and therefore engages people more’: Chili-infused drink Caliente

The kick of chili may not be for everyone: but chili-infused beverages can offer...

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

The ‘next generation’ of digestive health drinks? Rhythm tunes into consumer trends

Rhythm Health believes its coconut-based kefir beverages and snacks can be the ‘natural successor’...

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Key Industry Events