SUBSCRIBE

Breaking News on Beverage Technology & Markets

Read more breaking news

 

 
Special Report from Brau Beviale

Ball trumpets two-pronged innovation strategy

By Rory Harrington , 15-Nov-2011

Ball trumpets two-pronged innovation strategy
Ball trumpets two-pronged innovation strategy
Loading...

The metal can is a highly evolved product but manufacturers are working hard to find new ways of innovating with it, said Ball Packaging from last week’s Brau Beviale trade show in Nuremberg, Germany.

FoodProductionDaily.com caught up with marketing director Gerlof Toenhake at the event who highlighted the company’s strategy of combining technical enhancements with marketing measures to boost brands at the point of sale.

The roll out of a new sleek can line in Netherlands next year was typical as it sought to vary container dimensions to reach new markets such as energy drinks, he added.

Ball has become the sole European can maker to be granted a license to produce a special beverage can for premium wines. Boasting a thicker lacquer to protect the wines, Toenhake explained the new format, like the energy drinks, was designed to reach younger consumers.

It has also come up with a new resealable can closure for fruit-flavoured energy drinks.

Enhancing brands at the point of sale is crucial, as 75% of consumer decisions are made there, he said.

Related products

Related suppliers

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Graphic Packaging: Soft drinks brands can cut glass breakage, Tite-Pak

Graphic Packaging: Soft drinks brands can cut glass breakage with Tite-Pak

In late 2013 US beer brand Yuengling started shipping bottles in Tite-Pak, a solid...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

‘Wine world is under attack, and needs to up its game’, Wine Economist

‘The wine world is under attack, and it needs to up its game’, Wine Economist Mike Veseth

Eminent wine writer and economist Mike Veseth warns that the wine world needs to...

‘People should forget their brands and just market wine!’ Wine Riot

‘People should stop thinking about their own brands and just market wine!’ Wine Riot founder

The brains behind the successful Wine Riot events in the US, Tyler Balliet, believes...

‘Great Napa Valley wines will rival Bordeaux’: Moët-Hennessy CEO

‘Great Napa Valley wines will rival Bordeaux First Growths’: Moët-Hennessy Estates & Wine CEO

Jean-Guillaume Prats, Moët-Hennessy Estates and Wine CEO, says he believes great wine produced in...

‘Pouch slouch’ to poor quality glass: PMMI Beverage Packaging report

‘Pouch slouch’, premium appeal and poor quality glass: PMMI 2014 Beverage Packaging report

In this exclusive video shot at Pack Expo in Chicago we canter through PMMI’s...

New ingredient set to give caffeine a run for its money, supplier says

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as...

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Hood: Sky’s the limit with aseptic beverage packaging

Pete Spanedda

Vice president of dales, HP Hood

 Digital direct printing: Krones sees a bright beverage future

‘Digital direct printing has a bright beverage future, when ink prices fall’: Krones

Krones explains that digital direct printing removes the need for labels and unlocks limitless...

Seven-year gap between old age and HEALTHY old age

Old age and HEALTHY old age, there’s a difference industry should address: Euromonitor

Diana Cowland

Health and wellness analyst, Euromonitor International

Key Industry Events

 

Access all events listing

Our events, Events from partners...