SUBSCRIBE

Breaking News on Beverage Technology & Markets

Read more breaking news

 

 
Loading...
Exclusive interview

Ball hails brand boosting power of 'augmented reality’ cans

By Rory Harrington , 21-Nov-2011

Ball hails brand boosting power of 'augmented reality’ cans

The metal can – for so long a dependable mainstay of the sector – is increasingly being employed as a platform for augmented reality technology that helps brand owners add an extra dimension to their offerings, said Ball Packaging.

Speaking from the show floor Brau Beviale 2011, Larissa Laternser, manager of consumer communications, explained the company is working with food and beverage manufacturers to exploit what it considers to be the huge potential of the technology.

Targeted often at younger consumers, she is convinced augmented reality can be used effectively as a bridge between the virtual and real worlds – with the aim of boosting brands and increasing sales.

Swiping a smart phone over containers with the technology produces a limitless range of virtual images that can be utilized as the ultimate 21st century marketing tool - helping to increase impact at the point of sale and tap into the power of social media, she added.

Laternser said that only a fraction of the technology’s potential is currently being exploited and that the future impact from augmented reality will only be limited by the imagination of packaging manufactures and brand owners.

What does ‘responsible innovation’ really mean?

What does ‘responsible innovation’ really mean?

Many food firms talk about the need for ‘responsible innovation’, but what does this...

How has social media changed food marketing?

How has social media changed food marketing?

The rise of social media has led to a shift in the way consumers...

Taste beyond the tongue: How do other senses influence flavour?

Taste beyond the tongue: How do other senses influence flavour?

Professor Charles Spence

Head of the Crossmodal Research Laboratory, Oxford University

a2 Milk outlines its US game plan in Expo West video

Lights, camera, action! a2 Milk outlines its US game plan at Expo West

Digestive issues after drinking milk are often attributed to milk protein allergy (which can...

Plant waters at Expo West, from maple water to artichoke water

Plant waters take center stage at Expo West, but can they emulate coconut water's meteoric success?

FoodNavigator-USA editor Elaine Watson talked to three players in the emerging 'plant waters' category...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Naturally healthy foods will overtake fortified products, say experts

Trendspotter: ‘Naturally healthy' to overtake fortified and functional foods

There has been huge growth in functional and fortified food and drinks in recent...

‘Wine world is under attack, and needs to up its game’, Wine Economist

‘The wine world is under attack, and it needs to up its game’, Wine Economist Mike Veseth

Eminent wine writer and economist Mike Veseth warns that the wine world needs to...

‘People should forget their brands and just market wine!’ Wine Riot

‘People should stop thinking about their own brands and just market wine!’ Wine Riot founder

The brains behind the successful Wine Riot events in the US, Tyler Balliet, believes...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Graphic Packaging: Soft drinks brands can cut glass breakage, Tite-Pak

Graphic Packaging: Soft drinks brands can cut glass breakage with Tite-Pak

In late 2013 US beer brand Yuengling started shipping bottles in Tite-Pak, a solid...

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Functional fancy…Tetra Pak US CEO targets high-value beverage growth

Tetra Pak’s new CEO and president for USA and Canada tells BeverageDaily.com that the...

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

Key Industry Events