Marc-André Schöppner from Ball Packaging Europe tells Ben Bouckley that the firm is in discussions with brewers over further applications of its Dynamark printing technology used by Coke this summer.
Discussing the company’s innovations on show at DrinkTec 2013, Schöppner explains that Dynamark allows for 24 different can designs on one filling line, and was first used for The Coca-Cola Company’s ‘Share a Coke’ campaign that ran across Europe this summer.
“This obviously gives a lot of flexibility to brands in order to have customized brands or products on the market” says Schöppner, who is product manager, marketing, for Ball Packaging Europe.
“It’s a perfect tool for promotions, and we’re in active discussions with our customers also in the brewing industry also to get it onto the market,” he adds.
In a wide-ranging interview, Schöppner also discusses other novelties presented by Ball, including ‘Digital Window printing’ (pictured, below left).
Announced in mid-September, this combines standard and digital printing – that allows for late differentiation (36 different point-of-sale designs) and interesting promotional possibilities.
Ball’s unique ‘Silk and Shine’ finish technology lends scope for premiumization, Schöppner says, before turning to the firm’s novel ‘Magic Straw’ concept can (below right) with a pop-out straw.
“This has created quite a hype. We wanted to get some reactions from people at the show, and the reactions have all been very
positive,” Schöppner says.
“We’re still in a prototype stage. We want to make sure that the pop-up straw performs perfectly once we bring it to market,” he adds.