SUBSCRIBE

Breaking News on Beverage Technology & Markets

EXCLUSIVE INTERVIEW: DISPATCHES FROM BRAU BEVIALE 2011

BCME chair lifts lid on beverage can sustainability

By Ben Bouckley , 21-Nov-2011
Last updated on 22-Nov-2011 at 13:58 GMT

BCME chair Gerrit Heske stressed that cans could be recycled 'an infinite number of times'
BCME chair Gerrit Heske stressed that cans could be recycled 'an infinite number of times'
Loading...

Beverage Can Makers Europe (BCME) chairman Gerrit Heske told BeverageDaily.com that cans were thriving in Europe due to perceptions of 'convenience, taste and freshness', but that industry still had a fight on its hands to tell consumers the full sustainability story.

Speaking with Ben Bouckley at Brau Beviale in Nuremberg, Heske (also president of Ball Packaging Europe) said that many customers misunderstood the can's "key inherent sustainable property", permanence, which was seen as a negative in respect to biodegradability and littering.

He said: "Metal elements do not degrade through recycling, and can be recycled an infinite number of times and re-used to produce new products".

"The perception [of cans] in respect to sustainability, recyclability. We feel there's a bit of room for improvement," Heske added.

Every can counts

Despite progress in upping recycling rates across Europe in recent years, Heske admitted that the BCME and its members had a fight on their hands to up recycling rates in countries such as Romania, Bulgaria and Greece, where only 34 per cent of cans are recycled.

Heske said: "In many countries across Europe we've started our 'Every Can Counts' programme, which has been very successful to increase awareness of recyclability. That is a success story that we've taken over to other countries...we're expanding this project also in countries where recycling rate is below the European average (66 per cent)."

Comparable 2009 recycling rates for glass packaging were 67 per cent, 48.4 per cent for PET and 34 per cent for Tetra Pak.

Consumer awareness was one thing, but what was the BCME and its member companies doing to ensure sustainability from a manufacturing standpoint?

Heske said: "When we talk about sustainability (also the so-called C02 footprint), two main points are important. Fist of all, recyclability to get the product back, but also the weight of our product...We've done an incredible job here from a company perspective to decrease the weight of the can over 20 per cent in the last 10 years."

As a trade body, the BCME represents Europe's leading drinks can manufacturers.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Related products

Related suppliers

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

'People don't break windows': Second Glass boss on US Wine Riots

'People don't throw chairs and break windows': Second Glass boss on starting US Wine Riots

Dubbed the 'Prince of Boston's Wine Revolution' by Stuff magazine, Second Glass founder Tyler...

Sainsbury's listings at 19, sports drinks at 24: Overly comes of age

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic...

Stop US tax discrimination against small EU brewers: Brewers of Europe

‘Stop US tax discrimination against small EU brewers!’: Brewers of Europe

Brewers of Europe insists that ending 'discriminatory' tax breaks on small EU brewers exporting...

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

New ingredient set to give caffeine a run for its money, supplier says

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as...

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Hood: Sky’s the limit with aseptic beverage packaging

Pete Spanedda

Vice president of dales, HP Hood

 Digital direct printing: Krones sees a bright beverage future

‘Digital direct printing has a bright beverage future, when ink prices fall’: Krones

Krones explains that digital direct printing removes the need for labels and unlocks limitless...

Seven-year gap between old age and HEALTHY old age

Old age and HEALTHY old age, there’s a difference industry should address: Euromonitor

Diana Cowland

Health and wellness analyst, Euromonitor International

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Key Industry Events

 

Access all events listing

Our events, Events from partners...