Breaking News on Beverage Technology & Markets

Loading...

£1M distillery investment gives Adnams spirit to grow

Investing nearly £1M into a distillery has allowed Adnams the brewer to side-step into a new market and diversify its offering, according chief executive Dr Andy Wood.

Diversification is crucial in the brewing industry, which is facing “turbulent times” following the recent “perfect” storm of a downtrodden economy, health conscious consumers and long bouts of poor weather, Wood added.

“We came up with the idea of implementing a distillery on the side of the brewery, that made a lot of sense for us,” he said. “It used an existing space we had available  … and it was a move into an adjacent market where we already had routes established.”

Watch this exclusive video to find out Wood’s thoughts on the future of the brewing industry and why he thinks it is important for companies like Adnams to diversify.

Distilling whisky                                                                  

Adnams, a Suffolk based traditional beer brewer, launched two of its first whiskies at the end of last year and sold more than 500 bottles in the first hour and a half of going on sale.

The single malt and triple grain dark spirits took three and a-bit-years to mature in French and American oak barrels.

“We have tasted both spirits as they have matured in the oak barrels and have been extremely pleased with the flavours as they have developed,” noted Adnams distiller John McCarthy.

Gin is also distilled at the brewer’s Copper House Distillery, which was opened in 2012 at Adnam’s main site in Southwold, Suffolk.

Read more about Adnams and Andy Wood in the March issue of Food Manufacture by subscribing.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

When submitted, your comment will be moderated and, once approved, will appear on the site shortly after.

Related products

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Aspall invests £4.3M and doubles capacity

Aspall invests £4.3M and doubles capacity

Cider producer Aspall has pumped £4.3M into a new warehouse and packaging building to...

£1M distillery investment gives Adnams spirit to grow

£1M distillery investment gives Adnams spirit to grow

Investing nearly £1M into a distillery has allowed Adnams the brewer to side-step into...

Festive video insights: Mintel experts offer up highlights and predictions

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we...

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

Stevia sees ‘exponential growth’ in Europe

Stevia sees ‘exponential growth’ in Europe

Olivier du Châtelier

Business development leader Truvia, Cargill

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Shocking video footage shows foam spewing out of Dr Pepper’s BioViper wastewater treatment plant...

Volac’s upbeat way to battle obesity

Volac’s upbeat way to battle obesity

Ingredients supplier Volac’s first foray into the retail market with high protein juice drink...

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

Welsh farmer turned entrepreneur Laurence Harris tells BeverageDaily.com about his nationwide distribution ambition for...

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

DreamPak’s international sales director tells Ben Bouckley that brands must differentiate to grow in...

‘Functional beverage belief is back’: Zenith International chair

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is...

‘The Poster Boys of HPP!’: Coldpress takes smoothie fight to Innocent

‘The Poster Boys of HPP!’: Coldpress takes smoothie fight to Innocent

Cold Press MD Andrew Gibb reveals the HPP juice and smoothie brand’s sales could...

Checking product quality with a refractometer

Checking product quality with a refractometer

Refractometers can be used as a final check to ensure everything has gone right...

CSB-System eyes English speaking market expansion

CSB-System eyes English speaking market expansion

Business software specialist CSB-System says it is keen to expand in English-speaking markets such...

Google Glass tipped to shape future wine buying habits

Google Glass tipped to shape future wine buying habits

Google Glass, glasses which contain tiny computers on their frames, will shape the wines...

UK wasn't ready for Upbeat 5-years ago: Volac chief

UK wasn't ready for Upbeat 5-years ago: Volac chief

Mark Neville

Owner and Director of Human Nutrition, Volac

Consumer packaging feedback key to cracking new markets: Tetra Pak

Consumer packaging feedback key to cracking new markets: Tetra Pak

Tiziana Molaro

Lead User Experience Researcher, Tetra Pak