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Ball predicts double digit growth for craft beer cans

By Rachel Arthur+

21-Dec-2016

Pic:iStock/AngelikaKagan
Pic:iStock/AngelikaKagan

Ball Beverage Packaging Europe predicts the uptake of cans among craft brewers will continue; expecting double digit growth in this sector.

Veronique Stephan, vice president sales and marketing, Ball Beverage Packaging Europe, says that craft beer packaging is a small but very fast-growing segment for the company.

She points to the uptake of craft beer cans in the US; and also across the Atlantic in the UK in Europe.

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One advantage of the can is that it can offer brands a lot of marketing space for brands to present themselves – “which is exactly what craft beer wants” – says Stephan.

“Cans offer a lot of printed space on the can, so you can play and really articulate your brand,” she says.

She also believes cans are appealing to young people: a group that craft brewers may want to approach.

Stephan was speaking to BeverageDaily at Brau Beviale in Nuremberg, Germany, last month.

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