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AB InBev and Keurig announce R&D joint venture for in-home alcohol drink system

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By Rachel Arthur+

09-Jan-2017
Last updated on 09-Jan-2017 at 11:24 GMT2017-01-09T11:24:48Z

AB InBev & Keurig will help consumers create alcoholic beverages at home. Stock picture: iStock/RomanIsaykov
AB InBev & Keurig will help consumers create alcoholic beverages at home. Stock picture: iStock/RomanIsaykov

Anheuser-Busch InBev and Keurig Green Mountain are partnering to create an in-home alcohol drink system, covering a range of alcoholic beverages. 

The joint venture between the world’s largest brewer and the beverage system company will build on Keurig KOLD technology as well as using AB InBev’s brewing and packaging expertise.

Keurig KOLD, an in-home machine for cold sparkling and still non-alcoholic beverages, was launched in September 2015 but discontinued less than a year later.

Focusing on North America, the companies say the joint venture for researching and developing an in-home alcohol drink system will evolve across the alcoholic beverage category to include beer, spirits, cocktails and mixers.

The initiative will be based in Massachusetts and Vermont and employees will come from both AB InBev and Keurig.

The joint venture comes at a time where consumers are showing growing interest in personalization, customization, and the at-home experience. A number of systems in the market are seeking to tap into these trends in the non-alcoholic beverage category, such as Keurig’s systems across hot beverages, Nespresso coffee, and SodaStream’s sparkling water makers. However, the AB InBev and Keurig partnership will turn its attention to the alcoholic beverage category.

Last week Pernod Ricard also announced its intention to focus more on the at-home experience for drinkers, showcasing its Opn System in Las Vegas. Heralded by Pernod Ricard as ‘the world’s first connected cocktail library’, the Opn system is an intelligent system devised to enhance the drinking experience through a holistic, user-friendly ecosystem of devices, applications and services.   

AB InBev is the world’s largest brewer, with beer brands such as Budweiser, Corona, Stella Artois and Leffe. Keurig Green Mountain is an American beverage system company.

1 comment (Comments are now closed)

VP Sales and Marketing

I lead the US development of the initial concept in this area, known as the BevStar, 15 years ago for Isoworth Holdings plc, headquartered in Luton, England. Although we were ahead of our time I am glad to see that the ground breaking work we did is now coming to fruition.

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Posted by Dave Madden
10 January 2017 | 16h402017-01-10T16:40:19Z

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