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News > All Beer News

Effective digital marketing for beer brands: 5 top tips

Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective. 

Challenging the definition of beer? The growth of NABLAB

The non-alcoholic beer and low-alcohol beer sector (NABLAB) is growing against a background of stagnant beer volumes. Can innovation in this sector disrupt the entire beer industry and challenge the way we think about beer?

Anheuser-Busch: $2bn investment in American brewing

Anheuser-Busch has announced a major capital expenditure program in the US, saying it is one of the largest in the country’s brewing history. 

The future of the beer market: ‘You can’t talk about growth without talking about premiumization’

Premiumization will be key for the beer market going forward, but that doesn't mean simply charging more for products: they must offer added value and an experience, say industry experts.

Brewers Association sees more engaged craft beer audience rally behind American Craft Beer Week

To appeal to a more engaged and educated craft beer audience, the Brewers Association has launched its #beeritforward social initiative and a partnership with pub trivia organization Geeks Who Drink for American Craft Beer Week. 

Anheuser-Busch acquires Wicked Weed Brewing

Marking its 10th craft brewery acquisition, Anheuser-Busch has added Wicked Weed Brewing of Asheville, North Carolina, to The High End portfolio.

The Beverage Forum 2017

Boston Beer Company: Craft brewers will keep innovating the category despite consolidating beer landscape

Per capita beer consumption has declined 25% since 2000 and “it would’ve been significantly more than that if it weren’t for craft beer,” Boston Beer Company founder, Jim Koch, said at the Beverage Forum in Chicago last week. 

Guest article

Breeding improved brewer’s yeast – and brewing quality beer

The biodiversity of yeast is an incredibly powerful force capable of not only profoundly shaping the utility of yeast, but also is the foundation of a global beer industry estimated by Canadean at more than US $700 billion. 

Chilean craft beer Rothhammer launches in the UK

Trilogy Beverage Brands has partnered with Petainer to launch its Chilean craft beer Rothhammer in the UK.

South Asia radius

India sees 1000% beer growth in six years

Having seen substantial growth since 2011, India’s beer market is expected to reach volumes of nearly 470bn litres by the end of this year—a near thousand-fold increase since 2011.

2017 Craft Brewers Conference

Sealed Air delivers faster ROI for craft brewers with expanded hygiene and processing needs

Sealed Air has expanded its Diversey Knowledge-based Services for craft brewers looking to drive down water or energy use and increase productivity while seeing a return on investment (ROI). 

Mintel: Older Canadians are drinking less beer, turning to cider and fruitier flavors

As Canadians age, they are drinking less beer with baby boomer women leading the decline in consumption. But cider and local craft beer can help soften some of the downturn, a recent Mintel report found.

News In Brief

Anheuser-Busch to launch ‘Latin-American inspired’ craft beer brand

Anheuser-Busch InBev will be expanding its high-end craft beer portfolio with the launch of Veza Sur Brewing Co. in Miami, Florida, early this summer.

Craft Brewers Conference 2017

Pentair Haffmans downsizes membrane filtration system for craft brewers wanting ‘clear beer’

Pentair Haffmans showcased its down-sized version of its beer membrane filtration (BMF) system, the Compact S, at the Craft Brewers Conference in Washington D.C, targeting smaller craft brewers with annual production of 10,000 to 100,000 hectoliters.

Craft Brewers Conference 2017

Hopsteiner sees craft brewers’ thirst for new flavors balance with an economical mindset

Hopsteiner debuted new “experimental” hop varieties at the Craft Brewers Conference in Washington D.C., to answer craft brewers’ need for flavor innovation at an economical price point.

Guest article

‘The kettle’s always on at Box Steam Brewery!’

Produced by hand using a steam copper, Box Steam Brewery 'transforms the fine malts and the best hops into quality beers', while minimizing the impact on the environment. Philip Downes, Master Brewer, explains how the process works.

Craft Brewers Conference 2017

PicoBrew reaches further into home brewing with kombucha and gluten-reduced beer options

PicoBrew has extended its reach further into the home brewing market with Pico Model C, a less expensive version of its original Pico machine with added kombucha brewing capabilities and a gluten-reduced beer option to be launched in late 2017.

Craft Brewers Conference 2017

Brewers Association: Craft beer must resist imposing ‘old order’ of big beer

The craft beer industry must resist and fight the imposing threat of large beer corporations who are seeking to monopolize the beer market, president and CEO of the Brewers Association (BA), Bob Pease, said at the Craft Brewers Conference in Washington D.C.

ProFood Tech 2017

Sierra Nevada spreads sustainability practices with CO2 recovery program at North Carolina brewery

US craft brewer Sierra Nevada puts the spotlight on its sustainability initiatives, reporting reductions in carbon dioxide (CO2) and greenhouse gas emissions.

‘The thirst for craft beer shows no sign of slowing down’

Tesco introduces its largest ever craft beer range, including sour beers

UK supermarket giant Tesco has announced its largest ever craft beer range, with products coming from the UK, US, Japan, Sweden and elsewhere around the world. 

‘We’re growing mega fast at the moment’: BrewDog

BrewDog valued at £1bn as 23% stake sold to US investor

TSG Consumer Partners, a San-Francisco based strategic equity investor, has acquired approximately 23% of Scottish independent craft brewer BrewDog. 

Former Aussie PM announces Hawke’s Brewing Co.

Bob Hawke, who was Australia’s Prime Minister between 1983 and 1991, has helped launch a lager brand.

Partake Brewing on non-alcoholic craft beer: ‘It’s time for the two fastest growing segments of the beer market to converge’

Consumer interest in non-alcoholic beer is growing while craft beer maintains its popularity, and so Partake Brewing believes the time is right to launch its non-alcoholic craft beer. It has already exceeded its fundraising target on Kickstarter after launching last week. 

AB InBev: ‘We have the opportunity to play a leading role in the battle against climate change’

AB InBev announces 100% renewable electricity future

AB InBev will secure all of its purchased electricity from renewable sources by 2025, reducing the company’s operational carbon footprint by 30%.

Heineken will never remove its iconic red star: ‘defending it to its core’

Heineken says it is in ‘constructive conversations’ with Csiki Brewery in Romania following a long-running trademark dispute and has responded to claims the Hungarian Government will ban its red star logo.

Key Industry Events