SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Markets

Read more breaking news

 

 
Australia

Wine industry given $50m to develop exports and local wine tourism

Post a commentBy RJ Whitehead , 30-Aug-2017

© iStock
© iStock

The government will give the wine industry a A$50m (US$40m) grant to support exports and regional development.

The three-year package was announced by deputy prime minister Barnaby Joyce, and is based on a business plan drawn up by several winemakers’ bodies.

It will consist of four programmes designed to promote Australian wine tourism, while at the same time driving demand for exports.

Australian Vignerons, the Winemakers’ Federation of Australia and Wine Australia worked in consultation with the country’s grape and wine sector to develop the first programme.

Brian Walsh, Wine Australia’s chairman, said a nine-member marketing advisory group will help launch the first programme under the support package.

The first programme will focus on the American and Chinese markets. It will aim to grow demand for our wine exports and showcase Australia’s wine tourism offering. We will continue to work with Tourism Australia to leverage opportunities,” Walsh said.

The budget for this component represents an eight-fold increase on current investment in these markets.

Approval has already been given to begin marketing activities this year, which will include events at Australian Wine Week in San Fransico and New York.

Wine Australia will be spending the next few months developing materials for the capability and capacity building portions of the second programme, with a view to delivering the first workshops, forums and online tools early  next year,” Walsh added.

Consultation with industry on the draft guidelines for the grants schemes for the second and third programmes is expected to start soon.

The aim for the second programme is to create export-ready businesses by building the capacity of grape and wine businesses to capture export and tourism opportunities.

The third will capture growth in wine regions by offering state-based and competitive grants to develop wine tourism experience to attract international tourists.

And the fourth will transform cider businesses by building knowledge of potential export markets and developing improved understanding for accessing these markets.

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Key Industry Events