Klaus Dörrenhaus, CEO of German company KDM, tells Ben Bouckley why he chose to persevere in developing his award-winning, all-natural Orang-Utang soft drink.
KDM describes the drink – which took it three years to develop and picked up an ‘Anuga Taste 13’ at this year’s show – as having a “velvet-like tastiness”, since it combines 50% orange juice with 50% all natural cola.
Orang-Utang (note the play on words with 'tang'), is already on sale in German supermarkets, and is free from colorings, preservatives, phosphoric acid and artificial sweeteners. 50% of all profits are donated to the reforestation of Borneo’s rainforest as a habitat for orang-utans.
“We’re a very small company, and you can only win if you have something really different. We started with pure orange juice…mixed it with cola for a fantastic taste sensation,” Dörrenhaus tells BeverageDaily.com.
'Refreshing cola kick'
“We’ve got rid of the colorings, can kick out the preservatives. There’s no phosphoric acid or artificial flavors,” he adds.
The result is a purely natural lemonade with 50% orange juice and a refreshing cola kick, but without the color,” Dörrenhaus says.