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UK whey protein market hitting ‘critical mass’ - Volac

By Ben Bouckley , 23-Feb-2012
Last updated on 23-Feb-2012 at 14:27 GMT

Picture Copyright: Volac
Picture Copyright: Volac
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Mark Neville, head of lifestyle ingredients at Volac, told BeverageDaily.com that the UK market for whey protein was hitting “critical mass”, since everyone knew someone who used such ingredients, with word spreading as to their benefits.

DVN Nutrition is a joint venture between nutrition product manufacturer Volac and Holland’s second-largest cheese manufacture DOC Kaas, which involves producing whey protein and lactose-based ingredients at a site in Hoogeveen, The Netherlands.

After touring this facility with Neville, we then discussed trends within the category, and he told us that that Volac - which now turns over around £200m (€236m) - was committed to informing a wider consumer audience (beyond body builders and gym goers), that protein was a vital macronutrient.

Protein was in some respects a "forgotten nutrient", Neville explained: “It’s accepted that we have enough protein in our diet, so why should I be concerned about it? Well, part of getting that message across is to say that it’s not just about having enough protein, but also about having the right quality of protein, and making sure you have a good spread throughout the day.”

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