Breaking News on Beverage Technology & Markets

News > Markets

Exclusive interview

UK whey protein market hitting ‘critical mass’ - Volac

By Ben Bouckley , 23-Feb-2012

Loading...

Mark Neville, head of lifestyle ingredients at Volac, told BeverageDaily.com that the UK market for whey protein was hitting “critical mass”, since everyone knew someone who used such ingredients, with word spreading as to their benefits.

DVN Nutrition is a joint venture between nutrition product manufacturer Volac and Holland’s second-largest cheese manufacture DOC Kaas, which involves producing whey protein and lactose-based ingredients at a site in Hoogeveen, The Netherlands.

After touring this facility with Neville, we then discussed trends within the category, and he told us that that Volac - which now turns over around £200m (€236m) - was committed to informing a wider consumer audience (beyond body builders and gym goers), that protein was a vital macronutrient.

Protein was in some respects a "forgotten nutrient", Neville explained: “It’s accepted that we have enough protein in our diet, so why should I be concerned about it? Well, part of getting that message across is to say that it’s not just about having enough protein, but also about having the right quality of protein, and making sure you have a good spread throughout the day.”

Related products

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

Welsh farmer turned entrepreneur Laurence Harris tells BeverageDaily.com about his nationwide distribution ambition for...

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

DreamPak’s international sales director tells Ben Bouckley that brands must differentiate to grow in...

‘Functional beverage belief is back’: Zenith International chair

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is...

‘The Poster Boys of HPP!’: Coldpress takes smoothie fight to Innocent

‘The Poster Boys of HPP!’: Coldpress takes smoothie fight to Innocent

Cold Press MD Andrew Gibb reveals the HPP juice and smoothie brand’s sales could...

Checking product quality with a refractometer

Checking product quality with a refractometer

Refractometers can be used as a final check to ensure everything has gone right...

CSB-System eyes English speaking market expansion

CSB-System eyes English speaking market expansion

Business software specialist CSB-System says it is keen to expand in English-speaking markets such...

Google Glass tipped to shape future wine buying habits

Google Glass tipped to shape future wine buying habits

Google Glass, glasses which contain tiny computers on their frames, will shape the wines...

UK wasn't ready for Upbeat 5-years ago: Volac chief

UK wasn't ready for Upbeat 5-years ago: Volac chief

Mark Neville

Owner and Director of Human Nutrition, Volac

Consumer packaging feedback key to cracking new markets: Tetra Pak

Consumer packaging feedback key to cracking new markets: Tetra Pak

Tiziana Molaro

Lead User Experience Researcher, Tetra Pak

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

Aspall invests £4.3M and doubles capacity

Aspall invests £4.3M and doubles capacity

Cider producer Aspall has pumped £4.3M into a new warehouse and packaging building to...

£1M distillery investment gives Adnams spirit to grow

£1M distillery investment gives Adnams spirit to grow

Investing nearly £1M into a distillery has allowed Adnams the brewer to side-step into...

Festive video insights: Mintel experts offer up highlights and predictions

Festive video insights: Mintel experts offer up highlights and predictions

With 2013 fast drawing to a close and 2014 just around the corner, we...

Protein has a big ‘ordinary’ future, says Glanbia

Protein has a big ‘ordinary’ future, says Glanbia

Carla Clissman

European commercial director, , Glanbia Nutritionals

Stevia sees ‘exponential growth’ in Europe

Stevia sees ‘exponential growth’ in Europe

Olivier du Châtelier

Business development leader Truvia, Cargill

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Hollywood ‘Monstrosity’? Shocking video shows Dr Pepper BioViper spewing foam

Shocking video footage shows foam spewing out of Dr Pepper’s BioViper wastewater treatment plant...

Volac’s upbeat way to battle obesity

Volac’s upbeat way to battle obesity

Ingredients supplier Volac’s first foray into the retail market with high protein juice drink...