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UK shelves stripped of vodka brand

24-Oct-2008

Related topics: Markets

A range of pre-mixed vodka drinks sold in pouches have been removed from UK retail shelves over fears that their distinctive packaging is too similar to soft drinks.

The Portman Group, a UK-based social responsibility body, says that a judgement by an Independent Complaints Panel has decided that ShotPak branded beverages, known as STR8UP, could be mistaken by some for non-alcoholic drinks.

There are also fears that the products could encourage rapid consumption of alcohol, according to the paper. This is another no-no under the Portman Group’s rules.

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