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Trendwatch: What's new in energy drinks?

By Caroline Scott-Thomas , 05-Nov-2012
Last updated on 05-Nov-2012 at 15:28 GMT

What's new in energy drinks?
What's new in energy drinks?
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The energy drink market is the fastest growing segment of the European soft drinks industry, so how are newcomers looking to get in on the action?

FoodNavigator spoke to energy drinks manufacturers at the recent SIAL expo in Paris and found innovations in flavours, packaging and ingredients, in an effort to tap into the momentum behind the energy drink boom.

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