SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Markets

Top 10 US beer brands: consumers shun ‘king of beers’ for crafty choices but Heineken scores

By Ben Bouckley , 14-May-2012
Last updated on 15-May-2012 at 13:46 GMT

US beer consumers sprung a crafty surprise in an influential 2012 research poll by Harris Interactive, reporting higher satisfaction levels with smaller craft brands and below average scores for mainstream beers such as Budweiser and Coors.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

All Galleries

Scottish independence - the effect on food and drink

Food and drink in an independent Scotland – in pictures

Thousands of Scots will vote for or against Scottish independence this Thursday (September 18), but how do...

FBULA Bootstrapping, brand-building & Fresh & Easy’s quest for the new

Bootstrapping, brand-building & Fresh & Easy’s quest for what's ‘fresh, unique and new’: A day at the Food & Beverage University

From how to keep control of your trade spending to presenting the perfect pitch to investors (spoiler...

Tetra Pak, trends, packaging, sustainability, edible packaging,

Tetra Pak: 5 Global Emerging Trends

Tetra Pak analysts Anna Larsson, Bettina Scatamachia and Kristina de Verdier look at five global emerging trends...

‘We’re less afraid of failure!’ Heineken exec on UK innovation

‘We’re less afraid of failure!’ Heineken exec on UK innovation

Heineken UK marketing director Jacco van der Linden insists the company has changed its culture to be...

'Monster Energy Sunrise will have 'Orangina-type flavor': CEO Sacks

'Monster Energy Sunrise will have 'Orangina-type flavor': CEO Rodney Sacks

Monster Energy CEO Rodney Sacks insists new launch Ultra Sunrise will not go head-to-head PepsiCo's Mountain Dew...

Key Industry Events

 

Access all events listing

Our events, Events from partners...