SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Markets

Read more breaking news

 

 
DISPATCHES FROM INTERBEV 2012, LAS VEGAS

The art of soft drinks: Euromonitor charts world consumption trends

By Ben Bouckley , 05-Nov-2012
Last updated on 05-Nov-2012 at 11:35 GMT2012-11-05T11:35:59Z

The art of soft drinks: Euromonitor charts world consumption trends

Speaking to BeverageDaily.com at InterBev in Las Vegas, Euromonitor International analysts Claire Moulin and Jonas Feliciano characterize the world’s shifting taste in soft drinks in art history terms.

Departmental research analyst Moulin explained to Ben Bouckley why the firm felt that three broad labels, (1) traditional (2) modern and (3) post-modern, each suited very different soft drinks markets worldwide.

Each stage is a sociological stage – so we’re looking at consumption patterns for each country around the world for each consumer that can vary from generation to generation, from one region of each country to another," she said.

Moulin explained that ‘traditional’ markets comprise consumers who are completely new to soft drinks, and who look more to tap water, or classic hot drinks such as tea or coffee.

“Then, when incomes increase…consumers become part of that global middle class, looking for global consumption codes, global brands, moving to the cities as part of an urbanization trend,” she said.

Finally, you have the post-modern consumer – even more sophisticated, with a higher income, who wants to be different and unique. They want to see drinking as an identity – so they want something in terms of health, functionality, the identity of the brand that they drink.”

Feliciano, a beverages analyst at Euromonitor International, added: “In post-modern markets you see an inverse relationship between volume and value, particularly in carbonates, where carbonate volume has been in decline, the volumes are falling faster than the values. 

Glanbia ProTherma for protein in hot drinks

Glanbia adds protein punch to hot drinks with heat stable & soluble hydrolyzed whey protein

With protein seeing continued interest from mainstream consumers, Glanbia Nutritionals has launched ProTherma: a...

Mintel talks trends in sugar and sweeteners at IFT 2017

Mintel talks trends in sugar and sweeteners

Sugar reduction is a trend among most consumers (84%), with millennials leading the charge...

Agropur reshapes US business to streamline customer experience

Agropur reshapes US ingredients business to streamline customer experience

Agropur Ingredients has streamlined its US business by dividing it into three sectors: nutrition...

Kerry innovation chief talks investment, R&D and working with start-ups

Kerry innovation chief talks investment, R&D and working with start-ups

Following Kerry Group's $220 million (€193m) investment into research and development (R&D) last year, what's next...

‘Consumers will not compromise on taste,’ says FlavorHealth VP at IFT

‘Consumers will not compromise on taste,’ says FlavorHealth

FlavorHealth has found that most consumers will pick an indulgent beverage over a better-for-you...

DuPont launches stabilizer for plant-based beverages

DuPont launches stabilizer for plant-based beverages

DuPont Nutrition & Health (DuPont) has launched a new ingredient in its Danisco range...

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Mettler-Toledo Safeline metal detection systems

Mettler-Toledo Safeline debuts four enhancements on its metal detection systems

Mettler-Toledo introduced four enhancements on its Safeline metal detection systems at Interpack.

Soup-To-Nuts podcast: 3 trends driving growth in bottled water

Soup-To-Nuts podcast: Three trends driving growth in the bottled water category

After years of steady growth in the high single-digits, consumption of water in the...

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Key Industry Events