NourishCo Beverages is a joint venture (JV) between the two multinationals that will begin selling Tata Water Plus nutrient water in the Tamil Nadu, a southern Indian state, Tata said in a statement today.
Ashok Namboodiri, head of sales and marketing at NourishCo Beverages, said: “There is a growing trend towards health and wellness in the beverages category,” said “We believe there is immense potential, which will evolve over a period of time.”