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Tata and PepsiCo see Indian nutrient beverage scope

By Ben Bouckley, 09-Feb-2012

Related topics: Markets

Tata Global Beverages has announced that it plans to market a nutrient beverage in India in a joint venture with PepsiCo, as both firms seek to profit from rising ready drink sales in the country.

NourishCo Beverages is a joint venture (JV) between the two multinationals that will begin selling Tata Water Plus nutrient water in the Tamil Nadu, a southern Indian state, Tata said in a statement today.

Ashok Namboodiri, head of sales and marketing at NourishCo Beverages, said: “There is a growing trend towards health and wellness in the beverages category,” said “We believe there is immense potential, which will evolve over a period of time.”

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