We have redesigned BeverageDaily.com to give you easier access to global beverage industry news, on everything from spirits to sodas, healthy ingredients to smart packaging.
This allows us to better satisfy the needs of you the readers, and also helps us get closer to the market, in terms of identifying and covering companies, vital industry issues and hot trends. The site overhaul also reflects our increased editorial investment.
We’ve reworked site navigation to break down content via market segment (e.g. Juice Drinks, Energy and Sports, Hot Drinks), while there is a new focus on current market trends.
These include ‘Energy Drinks and Beyond’, ‘Future Flavors’, ‘Sustainability’ and ‘Premium Indulgence’.
A new ‘Big Brands’ tab will also help you keep updated on movements by the major branded drinks players and processing and packaging suppliers, the likes of Coca-Cola, Heineken, Sidel…
New bylines or ‘Industry Voices’ will also appear on the site, to include views of your industry peers, alongside a new ‘Editor’s Blog’ section that sees me climb onto my editorial high horse.
Please feel free to knock me off it, and subscribe to our free newsletter (which goes out thrice weekly) via this link .
See you on the site…
Ben Bouckley, site editor, BeverageDaily.com