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Sodastream plays up gas-it-yourself green benefits

16-Apr-2009

Sodastream, a supplier of drink making machines that allow consumers to gas their own carbonated beverages at leisure, is kicking off a new promotion suggesting it may hold the answer to some of the soft drink’s environmental woes.

As the group launches a new national campaign for its drink machines at retail stores, the company suggests that consumers could drastically reduce the amount of leftover cans and bottles coming from US homes.

“The compact and portable home soda maker uses no batteries or electricity, making it a highly energy efficient small appliance,” claims the company. “Using a Sodastream soda maker, Americans can cut the waste and travel emissions that come with every sparkling water and soda bottle or can.”