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DISPATCHES FROM INTERBEV 2012, LAS VEGAS

NürnbergMesse will follow Brau Beviale blueprint with InterBev

By Ben Bouckley , 02-Nov-2012
Last updated on 02-Nov-2012 at 13:14 GMT2012-11-02T13:14:55Z

NürnbergMesse will follow Brau Beviale blueprint with InterBev

Dirk Ebener, CEO and MD of NürnbergMesse North America, tells BeverageDaily.com how satisfied he was with his firm’s first InterBev, after it bought the show from the ABA last September.

Speaking to Ben Bouckley on the show floor of the exposition in Las Vegas (October 16-18) Ebener outlined his long-term vision for InterBev: “Our responsibility is to find the best possible platform, find elements of Brau Beviale and move them into the show, reach out to other industry groups, and really bring these groups together on one trade show floor.”

He added: “To bring attendees together and really give them a wide spectrum of products – from A-Z, everything will be there under one roof.”

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