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International beverage event offers exposure to Chinese market

22-Jun-2010

Related topics: Markets

The first International Beverage Exposition and Competition (IBEC) is set to take place in Shenzhen, China from 26 – 28 August, giving firms a platform for launching drink products in an emerging market.

Exhibit categories range from alcoholic beverages to hot and soft drinks and cocktails. Potential buyers are said to include bars, supermarkets, hotels and restaurants.

 

Organisers also welcomed beverage processors, distributors and packaging firms to exhibit at the event held at Shenzhen’s Convention & Exhibition Center.

 

A competition will also be held at the event. Event coordinators said it would be judged by an independent panel and covered by domestic media, providing a valuable advertising opportunity for beverage companies.

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