Breaking News on Beverage Technology & Markets

Headlines > Markets

News in brief

Gatorade drops Tiger Woods sports drink

10-Dec-2009

Related topics: Markets

PepsiCo brand Gatorade plans to drop its Tiger Woods-endorsed sports drink but says allegations about extramarital affairs were not to blame.

Gatorade said the decision to sacrifice Tiger Focus was made a few months ago to make room for a new range of products to be launched in 2010.

When Gatorade signed the golfer in 2008, Matt Knott, vice president of marketing, said: “Tiger Woods is known for revolutionizing the game of golf by introducing an unprecedented level of fitness, training and focus.”

More news articles on this topic

Supplier Webinars