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Entering…the brand zone

12-Nov-2012
Last updated on 13-Nov-2012 at 13:09 GMT

Entering…the brand zone

BeverageDaily.com takes you through a whistlestop tour that takes in some of the hottest brand-led stories to hit our radar thus far in 2012, from Coke to tequila…

1) http://www.beveragedaily.com/Financial/Brand-building-not-brand-battling-Beam-CEO-tells-analysts-why-tequila-makes-him-happy

2) http://www.beveragedaily.com/Markets/Coke-dismisses-Chinese-consumer-brand-faith-fears

3) http://www.beveragedaily.com/Financial/PepsiCo-stresses-cautious-optimism-on-brand-Pepsi-but-profits-plunge

4) http://www.beveragedaily.com/Markets/Major-energy-drinks-brands-should-show-greater-transparency-industry-insider

5) http://www.beveragedaily.com/Financial/SAB-Miller-CEO-admits-secular-trend-against-big-US-beer-brands