Check out these eye-catching 2013 launches from Coke’s second-largest bottler Coca-Cola Hellenic, including budget Russian energy offering Gladiator and Monster Rehab in Switzerland.
Coca-Cola Hellenic launched its first offering in the Russian economy energy drink segment with Gladiator, which is “aimed at a younger audience who enjoy online multiplayer games”.
The online only launch campaign targeted gaming communities via videos, articles, promotions on popular platforms and social networks.
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