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News in brief moves further up the drinks value chain

By Ben Bouckley+

Last updated on 15-Nov-2012 at 15:28 GMT2012-11-15T15:28:32Z moves further up the drinks value chain

We are significantly revamping to reflect new market developments, as well as our dominance as a 'now news' website covering beverage brands, manufacturing trends, processing and packaging, regulations and R&D globally.

As the main editor working on this site, I can affirm that will retain its emphasis on the quirky and the fun, as well as the new, but that site content will be refocused in response to readership needs and a relatively recent focus on worldwide new.

Site design elements have already been changed, while a new navigation system will soon make it easier for readers to locate must-read content.

We have already made a shift to three (rather than, as before two) newsletters per week, published now on Monday, Tuesday and Thursday.

In short, we are setting off on an exciting journey. And we want to take you, our valued readers, with us.

Ben Bouckley (, William Reed Business Media)

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