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Australia

Contrary to opinion, WA wines can break into China’s vast market

A common belief that Western Australian wine volumes are not big enough to make any significant inroads into the Chinese market is incorrect, and the state’s wineries are in fact...

From juice crawls to cocktail mixers: Could millennials become generation juice?

Juice can gain traction among Millennials for its portability, easy-to-understand origins and artisanal nature, says Fona International. 

Feature

Chinese consumers demand premium beer products

The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA)....

Is cactus water worth the hype? Why tea company Steaz chose to use it for new infused drink

Cactus water is gaining traction in the plant-based water market, and US company Steaz has spotted an opportunity to blend cactus water with ready-to-drink tea in its new beverage line.

Heard of soursop, ditakh or cashew apple flavour? You'll need to if you want to break into Africa, says Aromatech

French flavour firm Aromatech has developed a range of flavours specifically designed to appeal to African consumers based on local fruit - but European consumers looking for new, exotic tastes...

Revealed: Australians’ tastes in tipples in terms of liquor segments

Australians drink just over 426m glasses of alcohol between them each month, translating to an average of 23 glasses per person, according to the latest market research data.

‘A tangible connection to nature’: Säpp sees big opportunity for birch water in US

New York City-based startup Säpp believes birch water can appeal to a mass audience in the US, offering consumers a lower sugar alternative to coconut water and maple water.  ...

More than half of older millennials drink kombucha, Mintel finds

The fermented beverage will gain even more momentum this year as taste influencers and conventional grocery stores are putting the spotlight on kombucha.

The root to success: Aussie brewer predicts expansion of alcoholic root beer movement

Alcoholic root beer is thriving in the US, and now an Australian brewery believes the beverage will prove to be the perfect fit for its own country.   

News in Brief

US craft beer exports up 16% in 2015

Exports of US craft beer increased 16.3% by volume in 2015, according to figures from The Brewers Association.

Pro Tips: Execs share how to harness digital power for growth

Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.

Guest article: Water brands can drive healthy change in consumer behavior

Think water is boring? Think again...

As a market that’s growing year on year, brands have an opportunity to make the pure stuff one of the most innovative products around, says Nina Aggarwal, MD and co-founder...

What’s hitting the shelves? Coffee brewed in maple water, acai juice with chia, and alcoholic root beer

From new cold-pressed juices in the US to the alcoholic root beer category in Australia, we take a look at some of the new products reaching beverage aisles across the...

UK wine and spirits companies back EU membership

The UK’s Prime Minister says that jobs and investment in the wine and spirits industry could be at risk if the UK leaves the EU. Meanwhile, the Wine and Spirits...

Craft beer keeps growing: US craft brewers report 13% rise in volume in 2015

Small and independent craft brewers now account for a 12% market share of the US beer industry by volume, according to the Brewers Association.  

Grapefruit, habanero, pumpkin, chocolate: Mintel sees explosion in US flavored beer innovations

The proportion of new flavored beer product launches has grown from 15% of total US beer launches in 2010, to 27% of launches in 2015, according to data from Mintel. 

What is the beverage industry doing to cut calories?

From reformulation to nutritional labeling, the non-alcoholic beverage industry has adopted a variety of strategies to reduce the calorie content of drinks. We look at how different strategies from around...

What is emotional marketing and how can social media help you get it right?

Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you...

Crafting a definition: What does ‘craft’ mean to consumers?

Research from Mintel suggests that 30% of Brits who buy alcoholic drinks don’t understand what ‘craft’ means; while 59% believe it is important for the industry to define the term. 

Australia

Slurpees and Slushies gain in popularity as other soft drinks wilt

Frozen drinks such as Slurpee and Slushie have gained in recent popularity, placing them among the few cold beverages to have done so, market research suggests.

Looking to the future: What to watch in beer in 2016 - and beyond

What makes the beer sector an exciting one to watch in 2016? From flavored beers to new breweries, here are some areas with promising potential. 

Exclusive data

Mexican soda tax analysis: The figures just don’t back the hype

The success of the Mexican soda tax is fast becoming the stuff of public health myth and legend.

Record year for UK gin, with growth predicted to continue

The UK saw sales of gin hit over £900m ($1,284m) last year, while the Wine and Spirit Trade Association (WSTA) predicts growth will continue.

Reading the changes in Asia’s new coffee culture

Coffee culture in Asia has been brewing a storm and growing in popularity in recent years, with most major cities now being awash with coffee shops not just in city...

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