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Track global drinks trends and the latest launches across energy and sports drinks, dairy drinks and hot drinks, spirits, wine, beer, cider, juices, waters and CSDs! We also focus on beverage branding and positioning, marketing and advertising.

FoodNavigator-USA exclusive

Groundbreaking 'Green CoffeeTea' could change the market for green coffee extract, CEO says

Following on the success of ReishiSmooth , a trademarked all-natural fermentation process that uses mushrooms to remove the bitterness from chocolate and coffee, food technology firm MycoTechnology is betting on the...

Insights from IFT 2014

There’s no Chobani in protein drinks; market up for grabs

As protein appears primed to continue its meteoric rise, buoyed by a strong health halo among US consumers, where is there still potential for this macronutrient?

Analyst sees 2015 as ‘critical tipping point’ for carbonated soft drinks

Financial analyst Bonnie Herzog says she believes 2015 will be a ‘critical tipping point year’ for carbonated soft drinks brands to prove their ability to cut costs, boost marketing spend...

‘What will we tell shareholders?’: Fear of failure in functional drinks spooks big beverage firms

Senior management teams at big beverage companies often exist in a state of ‘cognitive dissonance’ that means they fear taking risks, despite demanding that their teams innovate, an industry expert...

EXPERT SAYS BRAND BROKE 'EVERY RULE OF HEALTH MARKETING'

Psychoanalyzing Nestle’s Nesfluid nightmare: ‘Brand promised something for everyone, appealed to almost no-one’

Functional foods expert Julian Mellentin says Nestle’s failed health drink Nesfluid was a confusing launch promising nutrition, hydration and an alphabet soup of health benefits in a dubious-tasting beverage range....

Like father, like son: beverage brands adopt vertical marketing strategies

Euromonitor International has clocked an emerging beverage industry trend, whereby manufacturers of premium and healthy beverages are creating child oriented extensions of adult brands. The trend is gaining momentum as...

Coca-Cola Life is ‘game changer’ for sugar reduction, says policy expert

The launch of stevia-sugar sweetened Coca-Cola Life into the UK signals a new era in sugar reduction, as it suggests stevia will soon be big in soft drinks, and may...

‘Hey good lookin’ Limey!’ Tesco predicts beauty beverage boom as Bella Berry causes stir

Tesco’s top soft drinks buyer has tipped collagen-based beauty drinks for the top despite the lack of EFSA-approved health claims in the area, after startup Bella Berry caused a stir...

News in brief

Only happy when it rains? Mexican bar sells bottled rainwater

Mexico City artisan bar Casa del Agua has likely pulled off a world first by selling rainwater collected and filtered onsite in specially designed, reusable glass bottles.

‘Necessity's the mother of invention, right?’ Little Me Tea founder on the rise of drinks momtrepreneurs

Moms remain the traditional guardians of their kids’ diets, and Little Me Tea founder Melinda Hicks tells us the rise of moms turned beverage entrepreneurs is as natural as her...

‘Shake ya body, Shakissimo your gizmo?’ Nescafe launches first ever chilled dairy iced coffee in EU

Nestlé will launch milk-rich RTD coffee brand Nescafe Shakissimo in Europe this month along with new Nescafe recipes and products to renew the $11bn+ brand and attract younger consumers.

HEALTHY BEVERAGE EXPO 2014: BRANDS CAN SCORE WITH C-STORES

‘Dollar motivation’ risks damaging healthy beverage definition: expert

Industry expert Jim Tonkin insists the Healthy Beverage Expo raises the bar in terms of what counts as a ‘healthy beverage’ and is a welcome antidote to the ‘dollar motivation’...

Functional foods forum participant says the move toward organic is an unstoppable groundswell

Natural and organic is the future of functional food and food in general, according to MetaBrandCEO Eric Schnell.  Schnell is a panelist in an upcoming NutraIngredients-USA online forum title "Trends...

Insights ahead of IFT 2014

Innovative hydration and sugar reduction to propel healthy beverage, DSM says

Ahead of the 2014 Institute of Food Technologists (IFT) Annual Meeting & Food Expo in the Big Easy next week, representatives from DSM Nutritional Products, which will be among the...

DRINKPRENEUR LIVE! START-UP ACCELERATOR: LONDON, JUNE 11 2014

‘There’s nothing soft about soft drinks!’ Tesco's top buyer warns entrepreneurs

Tesco’s top soft drinks buyer has warned entrepreneurs that the category graveyard is full of promising brands that failed because they ran out of cash, despite getting their concept ‘spot...

PROMISING START FOR BEVERAGE STARTUP ACCELERATOR

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in London yesterday, winning high praise from judges including Tesco soft drinks buying manager David Beardmore.

News in brief

Tipple for your terrier: Bowser Beer for dogs triples sales

Bowser Beer for dogs has tripled its sales over the last three years, according to founder Jenny Brown, who says the non-carbonated dog-based beverage is a hit with pets and...

An energy drink that echoes in eternity? Coca-Cola Hellenic launches Gladiator in Russia

Check out these eye-catching 2013 launches from Coke’s second-largest bottler Coca-Cola Hellenic, including budget Russian energy offering Gladiator and Monster Rehab in Switzerland.

Unilever says Russia is still a land of opportunity

Unilever CEO Paul Polman is confident that Russia will be an important growth market for the firm, and is ready to invest in new facilities and acquisitions in the area...

FIRST BOTTLED DRINKS LAUNCHED BY US CIDERIES INCLUDING REVEREND NAT'S HARD CIDER

'Our most successful launch ever!' Mexican DIY street drink Tepache poised for US stardom?

The founder of Reverend Nat’s Hard Cider reveals that rustic pineapple-based street beverage tepache was the cidery's most successful launch ever, but doubts it will be the ‘next big thing’...

‘Americans discerning juice sugar sources’: Jamba Juice/YouGov poll

Amidst headlines over high sugar levels in juice, 89% of Americans believe the natural sugars therein are good for them, according to a YouGov poll of 2,000 people commissioned by Jamba Juice.

Soapbox

Why didn't Sir Alex Ferguson shift his Bordeaux at big-bottle auction?

As Manchester United manager Sir Alex Ferguson auctioned part of his fine wine collection through Christie’s in Hong Kong last weekend, the absence of his sizeable Bordeaux stock was especially...

VEGEMITE ENERGY, OR PERHAPS JUST A 'BRAIN TONIQ'?

'Up, up and beyond up!' Eye-catching energy drink launches: The BeverageDaily Top 10

Check out our pick of recent eye-catching energy launches, and three picks by industry experts, as drinks move towards caffeine-free energy of a more subtle style, while more launches offer...

BRANDS MAY HAVE TO 'REFORMULATE AND REMOVE' FUNCTIONAL INGREDIENTS - ANALYST WARNS

Safety fears could slow energy drink drive into liquid water enhancers

Despite the presence of MIO Energy, Mintel warns that energy drinks brands could face problems if they try to conquer new territory in the US liquid water enhancer space due...

ACADEMICS SUGGEST SALES BAN TO UNDER 18S

'Adolescents don't know what they're drinking': Energy drinks study warns

Australian academics warn that young adolescents can easily identify energy drinks brands such as Red Bull or Monster, but are unaware of key ingredients including caffeine, guarana and taurine, and...

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