SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Manufacturers

News in brief

Stevia-sweetened Coca-Cola Life set for UK launch

Stevia-sweetened Coca-Cola Life set for UK launch

Coca-Cola Life - a mid-calorie coke sweetened with a blend of sugar and stevia - will be launched in the UK later this year following its successful pilot in Argentina and Chile.

Coca-Cola Great Britain (CCGB) announced earlier today that Coca-Cola Life, which as a result of its stevia content contains 36% less calories and 37% less sugar than regular cola, will hit shelves in the UK in September 2014.

As reported by BeverageDaily.com , Coca-Cola launched its Life variation in Argentina and Chile in 2013. 

Its upcoming launch in the UK will mark its arrival in Europe.

Coca-Cola Life, which will be available in 330ml cans and 500ml and 1.75l PET bottles, is the first new Coca-Cola product to be launched in the UK since 2006 when Coca-Cola Zero arrived on the market.

“We are pleased to add Coca-Cola Life to the Coca-Cola portfolio in the UK," said James Quincy, president, Coca-Cola Europe.

"It complements our existing brands and is well positioned to meet changing lifestyle trends, providing people with a great-tasting, lower-calorie cola sweetened from natural sources.” 

Like the majority of Coca-Cola products sold in the UK, Coca-Cola Life will be manufactured domestically at plants in East Kilbride, Edmonton, Wakefield and Sidcup.

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Post a comment

Comment title *
Your comment *
Your name *
Your email *

We will not publish your email on the site

I agree to Terms and Conditions

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.