SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Manufacturers

Read more breaking news

 

 
MONTHER T. AL HARTHI, CEO, CHATS WITH BEVERAGEDAILY.COM

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

By Ben Bouckley+

27-Nov-2014
Last updated on 28-Nov-2014 at 10:35 GMT2014-11-28T10:35:38Z

Monther T. Al Harthi, CEO, Al Rabie Saudi Foods says Middle Eastern expatriates living in the US and Europe are keen to buy his company's products
Monther T. Al Harthi, CEO, Al Rabie Saudi Foods says Middle Eastern expatriates living in the US and Europe are keen to buy his company's products
Loading the player...

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells BeverageDaily.com that the company is keen to expand beyond its powerbase in MENA to the Europe and the US.

Speaking with BeverageDaily.com during a press tour of Tetra Pak’s R&D facility in Modena, Italy yesterday, Monther T. Al Harthi began by telling Ben Bouckley about the company’s history to date.

“The company is about 35 years old now. We started about 1980 in Saudi Arabia…focusing mainly on dairy and juice products at that time in long-life packaging,” he said. Al Rabie manufactures short- and long-life juices and nectars, UHT whole milks and flavored milks, as well as other RTDs.

“We’ve seen there is potential in new markets with some ethnic groups who are really looking for products from back home – in terms of taste form, flavor format.” (Monther T. Al Harthi, CEO, Al Rabie Saudi Foods)

“We’ve expanded since then to cover almost the entire MENA (Middle East & North Africa) area.”

“We’ve seen there is potential in new markets with some ethnic groups who are really looking for products from back home – in terms of taste form, flavor format,” Monther T. Al Harthi added.

“There are some ethnic groups looking for our products and buying them in Europe as well as in the US,” he said.

“We get a lot of requests about having our products in Europe and the US. We see this as an opportunity – we can expand our market share, our geographical segments…demand is already created there for us, so we need to look at how we can serve those consumers.”

Monther T. Al Harthi also discusses:

  • The importance of packaging innovation, which he says has been integral to Al Rabie’s growth in Saudi Arabia, “one of the most competitive markets in the world” and MENA.
  • Pending launch of the Tetra Pak Prima Aseptic 500ml with DreamCap in 2015; Al Rabie hopes to commercialize this premium package, with the precise brand in question and product still to be decided.
  • The importance of his company’s close relationship with Tetra Pak; the company’s cartons comprise 97% of Al-Rabie’s packaging mix.

Click here for our photographic tour of Tetra Pak's Modena R&D facility!

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Could energy drinks be cut out of the EU caffeine claim loop?

Could energy drinks be cut out of the EU caffeine claim loop?

Maria Thijssen

Regulatory affairs manager , Nutritional GSK

Mind, body and spirit: The holistic tea trend

Mind, body and spirit: The holistic tea trend

James Dawson

Founder, Tplus Drinks

Unilever extols the virtues of flavonoids in tea

Unilever extols the virtues of flavonoids in tea

Unilever spoke about flavonoids (dietary compounds) found in tea, wine, cocoa, fruits and vegetables...

Heineken’s next generation smart bottle

‘9 Green Bottles’: Who will design Heineken’s next generation smart bottle?

Nine companies battled it out for a place on Heineken’s Design & Packaging Team...

6 steps to take to “do good” and expand appeal to modern consumers

6 steps companies can take to “do good” and expand their appeal to modern consumers

Modern Americans expect much more from food companies today than they did in the...

Döhler on seeds in smoothies

Smoothies turn to seeds to boost natural positioning

In an effort for products to appear as close to natural as possible, beverage...

Ardagh on beverage packaging crossover innovation

Cross-over innovation: What beverage packaging can learn from other industries

What has chocolate got to do with glass? And what do cars have in...

UAE coffee consumption to reach $112m in 2017

‘Battle of the Baristas’ UAE coffee consumption to reach $112m in 2017

 A total of eight of the Middle East and North Africa’s (MENA) most talented...

Gebo Cermex agility 4.0 and the factory of the future

The factory of the future: ‘From mass production to mass customization’

Today’s factories are focused on producing large quantities in bulk. Tomorrow’s factories will be...

Factory of the future 5 pillars Gebo Cermex

Five pillars for the 'Factory of the Future': Gebo Cermex

Robots, smart technology, augmented reality… what technology is in store for the factory of...

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...

Products