SUBSCRIBE

Breaking News on Beverage Technology & Markets

Special Report from Brau Beviale

Ball trumpets two-pronged innovation strategy

By Rory Harrington , 15-Nov-2011

Ball trumpets two-pronged innovation strategy
Ball trumpets two-pronged innovation strategy
Loading the player...

The metal can is a highly evolved product but manufacturers are working hard to find new ways of innovating with it, said Ball Packaging from last week’s Brau Beviale trade show in Nuremberg, Germany.

FoodProductionDaily.com caught up with marketing director Gerlof Toenhake at the event who highlighted the company’s strategy of combining technical enhancements with marketing measures to boost brands at the point of sale.

The roll out of a new sleek can line in Netherlands next year was typical as it sought to vary container dimensions to reach new markets such as energy drinks, he added.

Ball has become the sole European can maker to be granted a license to produce a special beverage can for premium wines. Boasting a thicker lacquer to protect the wines, Toenhake explained the new format, like the energy drinks, was designed to reach younger consumers.

It has also come up with a new resealable can closure for fruit-flavoured energy drinks.

Enhancing brands at the point of sale is crucial, as 75% of consumer decisions are made there, he said.

UK sugar tax: The big questions

UK sugar tax: The big questions

The UK has announced a tax on sugar-sweetened beverages. But how hard will it...

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Explaining HPP to consumers: How brands use humor, videos and animations to present processing technology

Consumers want more information about the products they are drinking: from the ingredients in...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

‘We try to be one of them’: Tetra Pak exec on vital shopper insights

‘We try to be one of them’: Tetra Pak exec discusses drive for vital shopper insight

Tetra Pak is a B2B company but it invests above the curve in shopper...

Dairy consumers ‘tend to accept’ less package functionality: Tetra Pak

Tetra Pak says dairy consumers ‘tend to accept’ less package functionality

Tetra Pak says it’s vital for its customers to strike a balance between ideal...

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

Saudi Arabia beverage giant Al Rabie reveals global growth ambition

The CEO of Saudi Arabian food and beverage giant Al Rabie Saudi Foods tells...

‘Nice wine, no corkscrew?’ Mirabeau En Provence wins 8m+ YouTube views

‘Nice wine, no corkscrew?’ Mirabeau En Provence solution strikes YouTube gold with 8 million+ views

Mirabeau En Provence owner Stephen Cronk says the desire for a direct consumer connection...

DSM claims craft brewer interest in gluten-free beer enzyme

DSM claims craft brewer interest in gluten-free beer enzyme

DSM Food Specialities claims that, far from being cautious, craft brewers are embracing the...

Rexam targets dairy drinks with cans after MIO success

Rexam targets dairy drinks with cans after MIO success

Rexam tells BeverageDaily.com it is pursuing business in the dairy drinks segment and says...

Treofanphthalate-free packaging and mineral oil barriers

Treofan turns to phthalate-free packaging films and mineral oil barriers

Jürgen Schischko

Technical service director, Treofan

Braskem packaging changes color if a product is unfit for consumption

Braskem packaging changes color if a product is unfit for consumption

Marcia Pires

polymer science researcher , Braskem

Mettler-Toledo Safeline metal detection systems

Mettler-Toledo Safeline debuts four enhancements on its metal detection systems

Mettler-Toledo introduced four enhancements on its Safeline metal detection systems at Interpack.

From marketing to taste: How virtual reality will change the food industry

From marketing to taste: How virtual reality will change the food industry

Virtual reality has arrived and is set to change the way the food industry...

Cola-flavored biscuits: Döhler borrows from beverages for bakery

Cola-flavored biscuits: Döhler borrows from beverages for bakery concepts

Döhler showcased an array of concepts for the bakery industry inspired by drinks at...

Wine entrepreneurs embrace tradition & technology

Innovation spotlight: How wine entrepreneurs are embracing both tradition and technology

With mobile apps, software, online marketplaces and more, a group of wine start-ups are...

Hfactor taps into Japanese hydrogen-infused water craze

Could molecular hydrogen infused water carve a niche in the functional beverages category?

In regular water, hydrogen is bound to oxygen (H2O) making it "difficult for our...

Could energy drinks be cut out of the EU caffeine claim loop?

Could energy drinks be cut out of the EU caffeine claim loop?

Maria Thijssen

Regulatory affairs manager , Nutritional GSK

Key Industry Events