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Entrepreneurs spy ‘root’ into sports & energy drink space

The first production of a new ginger-based sports energy drink is currently underway, after raising over £6,500 (€7515) in pre-orders through a Kickstarter crowd-funding campaign.

Ganeden receives non-GMO verification for its probiotic ingredient

Ganadean has announced that its GanedenBC30  probiotic ingredient has received Non-GMO Project Verification

Vitamin drink slugs double digit growth (without claims)

The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin drink. 

Profit increase can drive sugar reduction: Bayn

More profitable business models are needed for companies committed to healthier products, according to Bayn following the launch of its new Sugar Reduced Community.

Protein boosts muscles but not cycling performance: Study

Protein supplementation during intensive cycle training increases muscle growth and improves heart rate, but does not have a measurable impact on performance, according to a study.

Sirco seeks fresh blood with EU claim-backed juice

Whether “ahead of its time” or just very niche, blood flow beverage brand Sirco is seeking to attract a broader consumer base, with the launch of of two new ‘easy to drink’ products.

Yili and SIG Combibloc launch yogurt drink with juice balls that explode in your mouth

Yili has partnered with SIG Combibloc to launch two Baoquzhu UHT yogurt drinks, packed in CombiblocSmall 250ml.

Enova Foods collagen tea claims to reduce wrinkles in 4 weeks

Enova Foods is targeting the health and wellness sector by expanding its protein snack bars and launching a collagen tea.

EU Commission raises concerns over Dow DuPont merger

The European Commission says it has opened an investigation to see if the proposed merger of Dow and DuPont is in line with the EU Merger Regulation.

Energy drinks linked to cardiac events

A new study of a patient with cardiac arrhythmia and bloody vomit after drinking Monster energy drinks provides new evidence the high-caffeine beverages may cause cardiac problems.

MillerCoors launches hard iced tea

MillerCoors has launched Easy Tea Co, a lightly carbonated hard iced tea with a 5% ABV (alcohol by volume) kick. 

Frankfurt, November 28, 2016

Game on: New conference spills sports nutrition beans beyond 2017

The multi-billion euro sports nutrition sector is changing faster than you can say ‘millennial buy-in’, but is your firm abreast of the game-changing shifts that matter most?

'this hasn't been seen before'

Ketone esters boost endurance in elite athletes: Study

A ketone ester drink developed by an Oxford University start-up for the US Army has shown benefits to elite endurance athletes by unlocking “greater human metabolic potential.”

Report calls for more measures to reduce energy drink consumption among children

A UK research group is calling for measures to curb excessive energy drinks consumption among children and young people: such as preventing sales to under 16s and banning marketing targeted at children. 

News in brief

Advantame sweetener approved by Mexican health authority

Advantame, a brand-name sweetener from Ajinomoto, has been approved for general use in food and beverage by the Mexican health authority (COFEPRIS).

Algae calcium not permitted in organic soy drinks, says German court

A German state court has ruled an algae-sourced calcium has no place in an organic soy drink – the manufacturer has appealed the verdict.

Consumer group calls on Monster Energy to stop using claims on its 'dangerous caffeine bombs'

The German arm of consumer group Foodwatch has called on Monster Energy to voluntarily stop using health claims on its drinks following clear recent political calls for change.

Energy drink concerns ‘nothing to do with sportspeople’, says frustrated ESSNA

The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to alertness and concentration.

EU caffeine claim ban

MEP caffeine vote 'disgraceful' victory of politics over science: Industry

Industry has lamented yesterday’s European Parliament plenary vote to block four caffeine claims, which otherwise seemed set to pass into EU law books after years of delay. 

Comment

Caffeine claim calamity should give nutrient profiles wings

The European Commission has started the first phase of its investigation into the need for nutrient profiles, with a report expected in spring 2017. Yet with the caffeine claim fiasco ongoing, it’s never been clearer how necessary the profiles are.

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