The multi-billion euro sports nutrition sector is changing faster than you can say ‘millennial buy-in’, but is your firm abreast of the game-changing shifts that matter most?
A ketone ester drink developed by an Oxford University start-up for the US Army has shown benefits to elite endurance athletes by unlocking “greater human metabolic potential.”
A UK research group is calling for measures to curb excessive energy drinks consumption among children and young people: such as preventing sales to under 16s and banning marketing targeted at children.
Advantame, a brand-name sweetener from Ajinomoto, has been approved for general use in food and beverage by the Mexican health authority (COFEPRIS).
A German state court has ruled an algae-sourced calcium has no place in an organic soy drink – the manufacturer has appealed the verdict.
The German arm of consumer group Foodwatch has called on Monster Energy to voluntarily stop using health claims on its drinks following clear recent political calls for change.
The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to alertness and concentration.
Industry has lamented yesterday’s European Parliament plenary vote to block four caffeine claims, which otherwise seemed set to pass into EU law books after years of delay.
The European Commission has started the first phase of its investigation into the need for nutrient profiles, with a report expected in spring 2017. Yet with the caffeine claim fiasco ongoing, it’s never been clearer how necessary the profiles are.
Matcha and turmeric continue to rise in popularity as consumers and manufacturers embrace the ancient ingredients for their health benefits, unique flavor profiles and brilliant colors.
The European Commission has started the first phase of its investigation into the need for nutrient profiles, which it hopes will settle the issue once and for all.
The EU has offered up big money for a project to get high value polyphenol compounds from brewing industry waste. Yet the leader of the project says a business culture shift is also needed to take the practice mainstream.
Massachusetts-based Juice maker Welch’s entered the global ingredients business in 2014 with its polyphenol-loaded Concord grape offerings. We fly at the speed of words inside the grape with global ingredients VP Wayne D Lutomski.
UK sports drink manufacturers have formed a lobby group to win exemption from the UK’s sugar tax – due to be levied in 2018.
For the second time in 13 months Juice Garden has been pulled up by the UK Advertising Standards Authority (ASA) for making unauthorised health claims.
The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns could result in yet more years of "legal uncertainty”.
Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings.
Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.
Almost three years after winning a positive EFSA opinion linking sugar replacement and tooth health, the claim has been written into EU law books.
Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.
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