Once a staple in lunchboxes and at dinner tables across America, sugary and artificially sweetened sodas have fallen out of favor as consumers have fine-tuned their health and wellness goals. But in their place a bevy of innovative options have emerged from functional and enhanced water to cold-pressed juices and plant waters. Likewise, black coffee served with cream and sugar now must compete with kombucha, an ever-increasing variety of tea and cold-brew coffee to help keep Americans alert and energized. To explore these shifts as well as what emerging consumer trends the most successful beverage brands are tapping into and how they are overcoming formulation challenges and distribution nightmares, we’ve lined up some of the most innovative – and tenacious – players in the beverage category along with a leading industry analyst.
In our forum, moderated by FoodNavigator-USA Senior Correspondent Elizabeth Crawford, we will discuss:
The a2 Milk Company
CEO and Founder
High Brew Coffee