The global beer market is expected to reach $688 billion by 2020, according to Allied Market Research. Innovations are coming from all directions – but which ones will really thrive and drive the category forward?
With the craft beer phenomenon showing no signs of slowing down, what strategies are multinationals embracing in this changing market environment?
What implication does the health and wellness trend have for the sector, and how can brewers meet new consumer demands?
Emerging markets are showing strong growth in beer consumption, yet the picture is different in mature markets.
In this free-to-attend online forum, moderated by BeverageDaily, beer experts also look at the challenges – and how they can be turned into opportunities.
Public Affairs Director
The Brewers of Europe