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Products > On-Demand Supplier Webinar

The Fairlife Mission: From Core Power to Ultra-Filtered Milk

Published: 06-Feb-2015 | Format: Webinar | Document type: Supplier Webinar
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The Coca-Cola Company invested in Chicago-based co-operative Fairlife LLC in December 2012, and since then the company’s star has only risen further. Here, CEO Steve Jones introduces the company and its mission, looking at trends in dairy and the ‘protein opportunity’.

He will introduce the Core Power Brand, reviewing its progress in the market to date, before discussing Fairlife milk and how the company feels this addresses consumers’ wants and needs, as well as potential future opportunities for his company.

Speakers:

  • Ben Bouckley

    Ben Bouckley

    Editor

    BeverageDaily.com

  • Steve Jones

    Steve Jones

    Chief Executive Officer

    Fairlife