With annual sales approaching $9B, the US protein beverage market is thriving. The category has quickly become a destination for busy, health conscious, active consumers of all ages. Capturing mainstream consumers can be lucrative for marketers, but one that presents challenges for formulators. Drawing on DuPont Nutrition & Health’s vast experience in protein beverages, this session overviews the choices and challenges formulators face when developing high protein beverages, including strategies to optimize cost, health and sensory appeal. The session also explores next generation innovation opportunities, leveraging the science-based, health and wellness portfolio from DuPont.
Senior Technical Fellow
DuPont Nutrition & Health