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Beverage trend-watching: What’s hot, what’s not, what’s next?

Format: Webinar | Document type: Supplier Webinar

What are the fastest-growing beverage categories and which consumer trends are successful firms tapping into? ‘Real’ sugar? Fermented beverages? Plant waters? And how are companies such as Keurig changing the beverage landscape? Hear from a beverage entrepreneur, a retailer, a design & innovation expert, and a market researcher.

In our debate, moderated by FoodNavigator-USA editor Elaine Watson, we’ll discuss:

  • Which beverage categories are growing?
  • What do consumers want?
  • How do retailers view the category?
  • From Share a Coke to Keurig Cold: is the future getting personal?


  • Craig McCarthy

    Craig McCarthy

    Director of Strategy


  • Elaine Watson

    Elaine Watson



  • Jonas Feliciano

    Jonas Feliciano

    Senior Beverages Analyst

    Euromonitor International

  • Reuben Canada

    Reuben Canada

    Founder & CEO


  • Tom Burkemper

    Tom Burkemper

    Senior Director, Merchandising