Breaking News on Beverage Technology & Markets

News > Ingredients

Loading...
DISPATCHES FROM BRAU BEVIALE 2012, NUREMBERG

‘Naturalness’ trend driving unfiltered beer mix demand – Wild

By Ben Bouckley , 20-Nov-2012

Growing consumer “naturalness” trend has resulted in a shift in demand from filtered to unfiltered beer mix drinks, ingredients giant Wild told Ben Bouckley.

Speaking with BeverageDaily.com at Brau Beviale in Nuremberg, Wild’s director of business development and strategic planning, Sandra Hüllmann, outlined two particular areas of focus for the firm – a shift from filtered to unfiltered beer mix drinks, and malt-based soft drinks.

“What we’ve been seeing in the past is that the beer mix drinks are decreasing or stagnating in the market,” she said.

“There is the trend towards naturalness and consumers see that cloudy beer mixes are more natural. We’ve seen this trend expanding massively, starting in one country going to all other countries in the world. Now it really has demand on a global scale,” Hüllmann added.

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Hood: Sky’s the limit with aseptic beverage packaging

Pete Spanedda

Vice president of dales, HP Hood

 Digital direct printing: Krones sees a bright beverage future

‘Digital direct printing has a bright beverage future, when ink prices fall’: Krones

Krones explains that digital direct printing removes the need for labels and unlocks limitless...

Seven-year gap between old age and HEALTHY old age

Old age and HEALTHY old age, there’s a difference industry should address: Euromonitor

Diana Cowland

Health and wellness analyst, Euromonitor International

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Innovation for today: Digital tech empowers industry to innovate

Innovation for today: Digital tech empowers industry to innovate

Chris Cornyn

founder & president, DINE Marketing

'People don't break windows': Second Glass boss on US Wine Riots

'People don't throw chairs and break windows': Second Glass boss on starting US Wine Riots

Dubbed the 'Prince of Boston's Wine Revolution' by Stuff magazine, Second Glass founder Tyler...

Sainsbury's listings at 19, sports drinks at 24: Overly comes of age

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic...

Stop US tax discrimination against small EU brewers: Brewers of Europe

‘Stop US tax discrimination against small EU brewers!’: Brewers of Europe

Brewers of Europe insists that ending 'discriminatory' tax breaks on small EU brewers exporting...

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

DrinkPreneur Live 2014: OOb takes Tesco prize in final shootout

Green-tea based drinks brand OOb took first prize at the inaugural DrinkPreneur event in...

GEA Procomac trials breakthrough White & Safe milk bottle in Italy

GEA Procomac trials breakthrough White & Safe milk bottle in Italy

Paolo Ventrelli from GEA Procomac tells us that the firm’s White & Safe bottle...

Coca-Cola launch will fire US shrink sleeve growth: CCL Label

Coca-Cola launch will fire US shrink sleeve growth: CCL Label

CCL Label tells BeverageDaily.com that Coke’s successful Christmas holiday promotion using its sustainable TD...

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

‘If kids don’t like it, you won't get far’: Daioni boss on healthy dairy drink success

Welsh farmer turned entrepreneur Laurence Harris tells BeverageDaily.com about his nationwide distribution ambition for...

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

Squash to smoothie enhancers: DreamPak scans horizon in $400m market

DreamPak’s international sales director tells Ben Bouckley that brands must differentiate to grow in...

‘Functional beverage belief is back’: Zenith International chair

‘Functional beverage belief is back’: Zenith International chair

Zenith International chairman Richard Hall tells BeverageDaily.com that he thinks the beverage industry is...

Key Industry Events

 

Access all events listing

Our events, Events from partners...