SUBSCRIBE

Breaking News on Beverage Technology & Markets

News > Ingredients

From the Vitafoods Europe 2014 vault

Mooted novel food changes will open exotic fruit doors in EU

By Shane Starling+

25-Jun-2014
Last updated on 25-Jun-2014 at 17:01 GMT

“It’s going to be a really exciting time,
“It’s going to be a really exciting time," for vegetables like the Brazilian chu chu, says Dr John Wilkinson.
Loading...

Exotic and functional fruits and vegetables like cashew nut fruit, chu chu and their extracts are set for an easier passage into European Union markets if mooted simplifications to EU Novel Foods laws come to fruition, according to a UK-based expert.

“Probably in the next couple of years if a company wants to import an exotic fruit or vegetable into the EU they will be able to file a very simple dossier and within six months get an approval for that fruit or vegetable,” Dr John Wilkinson, UK-based consultant and novel foods expert told us recently.

“All they are gonna need to do is show that it is safe in terms of GMP manufacturing and secondly, to give evidence of history of use in country of origin – that is in stark difference to what’s been happening up until now.”

“Up until now it would have cost you €7m approximately to file a dossier on a fruit that it is eaten widely elsewhere in the world.”

“We will see a massive increase in innovation now.”

Dr Wilkinson speaks from some experience, having worked on a successful Novel Foods dossier for baobab.

“It’s going to be a really exciting time.”

Subscribe to our FREE newsletter

Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. SUBSCRIBE

Related products

Smoothie brand Froosh warns of ‘social washing’ within supply chain

Smoothie brand Froosh warns of ‘social washing’ on supply chain sustainability

Scandinavia’s top-selling smoothie manufacturer Froosh has called for ‘trade not aid’ in developing countries...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’

‘You think Red Bull’s just gonna roll over? It’s not gonna happen!’ Expert warns wannabes

Beverage brand development guru James Tonkin has warned wannabe entrepreneurs that going up against...

Coffee may hydrate athletes just like water: Researcher

Coffee may hydrate athletes just like water: Researcher

Sophie Killer

Doctoral researcher, Loughborough University

Caffeine in small doses and during training may boost performance

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Sophie Killer

Doctoral researcher in exercise metabolism and performance nutrition

'People don't break windows': Second Glass boss on US Wine Riots

'People don't throw chairs and break windows': Second Glass boss on starting US Wine Riots

Dubbed the 'Prince of Boston's Wine Revolution' by Stuff magazine, Second Glass founder Tyler...

Sainsbury's listings at 19, sports drinks at 24: Overly comes of age

Sainsbury's listings at 19, a sports drink launch at 24: Overly entrepreneur on guessing Justin King's email and casting off wide-eyed innocence

Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic...

Stop US tax discrimination against small EU brewers: Brewers of Europe

‘Stop US tax discrimination against small EU brewers!’: Brewers of Europe

Brewers of Europe insists that ending 'discriminatory' tax breaks on small EU brewers exporting...

Mooted novel food changes will open exotic fruit doors in EU

Mooted novel food changes will open exotic fruit doors in EU

Dr John Wilkinson

Consultant and EU Novel Foods expert

New ingredient set to give caffeine a run for its money, supplier says

New ingredient set to give caffeine a run for its money, supplier says

Ingredient supplier Compound Solutions has introduced a nature identical version of theacrine branded as...

Tesco soft drinks buyer warns brands PowerPoint can be painful

'PowerPoint can be painful!’ Tesco soft drinks buyer warns entrepreneurs

The head of Tesco’s soft drinks buying team David Beardmore has urged aspiring brands...

Hood: Sky’s the limit with aseptic beverage packaging

Pete Spanedda

Vice president of dales, HP Hood

 Digital direct printing: Krones sees a bright beverage future

‘Digital direct printing has a bright beverage future, when ink prices fall’: Krones

Krones explains that digital direct printing removes the need for labels and unlocks limitless...

Seven-year gap between old age and HEALTHY old age

Old age and HEALTHY old age, there’s a difference industry should address: Euromonitor

Diana Cowland

Health and wellness analyst, Euromonitor International

Nutrition Capital Network takes venture to Vitafoods Geneva

Nutrition Capital Network takes venture to Vitafoods Geneva

Grant Ferrier

Principal, Nutrition Capital Network (NCN)

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Innovation success recipe: Respect consumers and draw inspiration from the unknown

Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from...

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

Food Vision 2014: Bridge knowledge gaps, overcome change and work sustainably

What is the future of food? Simple communication of complex advances will be crucial,...

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain CEO: Pepsi and Coke weren’t even looking at sparkling waters

Talking Rain’s Sparkling Ice brand plugs a market gap that Pepsi and Coca-Cola missed,...

Key Industry Events

 

Access all events listing

Our events, Events from partners...