Analyst group Zenith international says that managers, marketing & technical professionals and other suppliers and analysts are all expected to be in attendance for the two day event, which starts 27 January 2009. The show will aim to address key regional challenges for the industry.

“Tightening economic conditions and cost pressures led us to seek practical responses on these issues for our 2009 Congress,” stated Zenith International chairman Richard Hall. “Understanding consumer motivation and developing excellence in innovation accordingly become all the more important.”