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Maverick Brands is planning on using the calorie-free fruit concentrate in a no added sugar protein shake called Flat Belly to be launched this spring.
Another company that has been working with BioVittoria is the Talking Rain Beverage Company that is developing an enhanced flavoured water formulated with Fruit-Sweetness.
BioVittoria claims that its FruitSweetness concentrate, made from monk fruit (luo han guo) is the first all-natural, zero-calorie fruit concentrate sweetener to be GRAS notified.
