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Anheuser-Busch turns back on free-beer

06-Jan-2009

Related topics: Financial

In a sign that tougher economic times are well and truly upon us, Anheuser-Busch has opted against continuing to offer free beer samples at its theme parks, according to press reports.

The brewer of Budweiser, which was recently acquired by multinational rival InBev, said that it would be bringing an end to its long followed policy of offering free samples of its products to visitors at ‘hospitality centres’ situated at theme parks run by its entertainment division.

Fred Jacobs, a spokesperson for the group’s Adventure Parks division, told the USA Today newspaper that the company hoped to provide more family focused restaurants instead.