PepsiCo bids to crank up AMP energy a notch
Last year, AMP relaunched its portfolio to provide new formulas and positioning to revive sales against stronger rivals such as Red Bull, Monster and Rockstar.
In 2012 Pepsi ditched extreme names such as ‘Overdrive’ and ‘Traction’ from the AMP range, and now focuses on three function areas across seven core flavors: Boost, Active and Focus.
