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‘Dangerous stunt’ in Mountain Dew advert draws PepsiCo apology

PepsiCo tells BeverageDaily.com it never meant to cause offence with a Mountain Dew advert that the UK Advertising Standards Authority (ASA) censured for a ‘dangerous stunt’, but apologizes if it...

PepsiCo Americas Beverages needs new management - analysts suggest

PepsiCo continues to trail US rivals such as Coca-Cola in the vital energy drinks space, while new management and innovation could kick-start the former’s beverage business, according to one investment...

PepsiCo ‘desperate’ to build Mexico cola volumes: Coca-Cola FEMSA

Coca-Cola FEMSA insists that rival PepsiCo is ‘desperate’ to boost cola volume sales in parts of Mexico and has cut prices accordingly, but the former feels comfortable about pushing through...

PepsiCo stresses ‘cautious optimism’ on brand Pepsi but profits plunge

PepsiCo claims it is ‘cautiously optimistic’ on the prospects for brand Pepsi, as its second quarter results released today revealed that total operating profits slumped 14%.

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Pepsi hopes summer-time NEXT flavors will build brand awareness

PepsiCo has told BeverageDaily.com that it believes its two new summer-time only flavours will continue to encourage consumer trial and awareness of the its new mid-calorie cola launch Pepsi NEXT....

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Pepsi launches NEXT cherry and mango flavours

PepsiCo has launched two new flavor line extensions - cherry vanilla and paradise mango - under its mid-calorie Pepsi NEXT brand.

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Pepsi blunder costs Brazil soccer star Ronaldinho Coke millions

Coca-Cola has cancelled Brazilian soccer star Ronaldinho's $750,000 per year contract after he was sighted with two cans of Pepsi at a recent press conference, according to reports.

Mountain Dew fans will flock to new US malt-based ‘craft soda' - PepsiCo predicts

PepsiCo claims that its new malt-based Mountain Dew is unlike any other soft drink on the US market, and predicts consumers will be keen to try the premium-priced limited edition...

Cyclists go bananas as sports performance study finds fruit matches PepsiCo's Gatorade

A new US study has found that bananas were as effective as PepsiCo sports drink Gatorade in providing nutritional support to trained cyclists during prolonged and intensive exercise.

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PepsiCo boosts Japanese Pepsi with extra caffeine

PepsiCo Japan launched of 'Pepsi Extra' as an addition to its Nex range in Japan on June 26, with the drink packed in 200ml cans and reformulated to feature added...

Our bottling inflexibility was ‘hard to believe’: PepsiCo Americas Beverages chief

PepsiCo Americas Beverages CEO, Al Carey, says his business is seeking a ‘sustainable fix’ to regain value share, with pack size limitations vis-à-vis Coke one issue being addressed via new...

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PepsiCo tips flavoured carbonates to outsell colas by 2015

PepsiCo Americas Beverages says flavoured carbonates are predicted to outsell colas in the US by 2015, as it revealed plans to capitalise upon growth in this segment, where growth is...

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PepsiCo hopes for design infusion with new CDO appointment

PepsiCo has appointed Mauro Porcini in a newly created role of chief design officer, with responsibility for 'infusing design thinking into PepsiCo's organisation and culture' by globally managing the firm's...

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Coke legal eagles pour over detail of trademark loss to PepsiCo

Coca-Cola Germany says it will take time to consider the written judgement handed down by the Hamburg Regional Court, which ruled that PepsiCo's 'Carolina' glass bottle did not illegally resemble...

PepsiCo bottle does not infringe Coke ‘Contour' trademarks – German court

Coca-Cola has lost a trademark fight against PepsiCo after a German court ruled that the latter’s ‘Carolina’ glass bottle does not illegally resemble Coke’s hallmark ‘Contour Bottle’.

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PepsiCo reportedly under fire from Mexican drug cartel

Mexican police were hunting for culprits following the latest attack on PepsiCo's Mexican subsidiary Sabritas last Thursday, with a powerful drugs cartel believed to be behind a series of attacks...

Judge: No reasonable consumer would be misled by PepsiCo’s 'all-natural' claims

PepsiCo has scored a victory in the ‘all-natural’ civil litigation stakes after persuading a judge in California to dismiss a class action lawsuit alleging it misled consumers of its SoBe...

PepsiCo plans alcohol launches in Russia after trademark appeal win?

PepsiCo has won an appeal to trademark a name for alcoholic drinks that it could start producing in Russia, in what would be a world first for the beverage giant,...

'More likely' PepsiCo split could see beverages or snacks arms sold - analysts

Leading US analysts believe that major shareholders are pushing for a PepsiCo split that could happen sooner rather than later, and said the firm could spin-out or sell its Americas...

Emotions hit fever pitch as PepsiCo draws fire for Michael Jordan Gatorade advert

PepsiCo says it is ‘reviewing’ the Public Health Advocacy Institute’s letter to the US Federal Trade Commission, attacking the firm for claiming that Gatorade helped basketball star Michael Jordan win...

Coke takes ‘natural’ mid-calorie carbonate plunge in Pepsi NEXT wake with stevia-based trials

The Coca-Cola Company is poised to test its own mid-calorie sodas in the US using Sprite and Fanta using natural sweeteners including Cargill's stevia brand, hot on the heels of...

Rexam reveals Pepsi trial of 'unique' FUSION aluminium bottle in Italy

Rexam has revealed to BeverageDaily.com that its FUSION aluminium bottle has established a foothold in Europe, with PepsiCo even trialing it in Italy this year, the first launch using a...

Pepsi NEXT risks re-hashing failed concept with new flavour: analyst

PepsiCo’s new mid-calorie cola brand ‘NEXT’ risks 're-hashing a failed concept behind a new flavour', despite data supporting low-calorie cola growth, according to Euromonitor International.

PepsiCo recalls Tropicana OJ after ‘microbiological contamination’ dispatch error

PepsiCo UK has initiated a recall of Tropicana Kids Orange Juice Drinks over fears the cartons contain potentially hazardous water rather than the typical orange juice blend.

Pepsi NEXT lures new consumers into cola category as sales exceed expectations

Sales of new mid-calorie cola Pepsi NEXT are ahead of expectations, while early feedback suggests it is attracting new consumers - as well as lapsed cola drinkers - into the...

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