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‘Drinkifying snacks’: PepsiCo mush or master stroke?

Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa...

PEPSICO BOOSTS DISTRIBUTION & MERCHANDISING EFFICIENCY

PepsiCo embraces Apple’s ‘game changing’ iPad and iPhone tech

PepsiCo says that its merchandising and distribution efficiency has improved radically since it began using the Apple iPhone and iPad alongside custom software apps specially developed in house.

Aspartame must share US Diet Pepsi sweetness spoils with Ace-K in new system

PepsiCo has tweaked its US sweetening formula for Diet Pepsi to include acesulfame potassium as well as aspartame, a combination that Ajinomoto admitted today would boost the cola's sweetness potency.

News in brief

Pepsi-Chicken chips winging-it in China

PepsiCo has launched Pepsi Cola and chicken-flavored potato chips in China and cited the popularity of cola chicken in China, with consumers tossing chicken wings with cola.

WHAT'S AMERICA DRINKING? FEWER CARBONATED SOFT DRINKS...

Mid-calorie carbonates won’t check US soda fall – BMC predicts

Beverage Marketing Corporation (BMC), data and research group head, Gary Hemphill, does not think mid-calorie CSDs like Dr. Pepper TEN and Pepsi NEXT can restore the overall category’s ailing fortunes....

‘Stop deceiving consumers on BVO’: 180,000+ signature petition tells Gatorade

A US student who launched an online petition demanding that PepsiCo brand Gatorade remove patented flame retardant brominated vegetable oil (BVO) from its sports drinks has gained over 180,000 signatories.

PepsiCo needs emerging market focus to repair margins: US investment firm

A US-based investment firm insists that PepsiCo needs to focus on its most profitable brands and emerging markets such as China to bolster margins and regain ground on Coke. 

$5bn PepsiCo-Tingyi ‘behemoth’ = harder Chinese beverage market: Rabobank

PepsiCo’s tie-up with top Chinese beverage player Tingyi, given the green light in March, will significantly reduce growth opportunities for smaller market rivals, according to Martin Wu from Rabobank.

Experts don't buy new Pepsi’s fat-busting claims

“I know what people are thinking as they head out for a Big Mac, large fries and cola: why not make it a lighter meal and opt for diet- or...

Pepsi blesses Barr Britvic Soft Drinks birth

AG Barr and Britvic insist on the ‘compelling commercial and industrial logic’ of an all-share merger to create one of the top soft drinks companies in Europe with a turnover...

News in brief

PepsiCo expects center to speed innovation in China

PepsiCo has officially opened a food and beverage innovation center in China to serve as a hub of product, packaging and equipment innovation for the business throughout Asia.

DISPATCHES FROM INTERBEV 2012, LAS VEGAS

Coke, Pepsi face ‘massive’ future dairy sourcing challenge – Rabobank analyst

The Coca-Cola Company, PepsiCo and other firms riding the convergence wave marrying soft drinks to dairy face massive future commodity sourcing challenges.

News in brief

PepsiCo donates to impoverished US families

PepsiCo has joined forces with Feed The Children, Walmart and Central Union Mission to distribute food, drink and personal care products to 800 impoverished families in Washington DC.

PepsiCo savors $363m US tax triumph over IRS

PepsiCo has won a US Tax Court judgment against the US Internal Revenue Service (IRS) which claimed the firm owed it circa. $363m in unpaid tax relating to operations in...

News in brief

Stevia sweetened Pepsi NEXT hits Australia in cola first

Pepsi NEXT has been launched in Australia, but intriguingly the drink has been formulated with stevia for this market to achieve a 30% sugar reduction, rather than the 60% effected...

PepsiCo president seizes 'once in lifetime' chance to fly new firm

PepsiCo says it feels sadness after the sudden resignation of president John Compton, who has left the firm to pursue a ‘once in a lifetime’ opportunity as CEO of Pilot...

Pepsi bottler Suntory could gatecrash Britvic Barr party - analyst suggests

Japanese Pepsi bottler Suntory could enter the fray with a rival bid for Britvic, according to one City analyst, but he added that this was unlikely due to the firm’s...

Aspartame 'breakdown' drives Diet Pepsi dance for new sweetening system?

As reports circulate suggesting PepsiCo is trialing an alternative sweetening system for Diet Pepsi, the company insists that it has no intention of altering the drink’s formula or taste.

Comment

US girls just wanna have fun: Are you kidding PepsiCo?

OK, I confess, I am becoming fun averse. Given a choice between 24/7 full-on ‘fun’ and a cup of cocoa and an early night, as my years advance I’m inching...

PepsiCo set to fizz again on Burmese market after 15 year absence

PepsiCo has signed an agreement with Diamond Star to distribute its beverage brands in Burma, granting the latter exclusive rights to sell and distribute the Pepsi Cola, 7-Up and Miranda...

NEWS IN BRIEF

Mountain Dew mouse case dissolves as PepsiCo settles

PepsiCo has reportedly reached an out of court settlement in a lawsuit filed in 2009 by a US man who alleged he found a mouse in a can of Mountain Dew.

Could Pepsi NEXT success lift stevia from zero to (mid-calorie) hero?

With an industry consensus forming that stevia can only offer a 50% calorie reduction in soft drinks, the US success of mid-calorie cola Pepsi NEXT could silence some of the...

‘Dangerous stunt’ in Mountain Dew advert draws PepsiCo apology

PepsiCo tells BeverageDaily.com it never meant to cause offence with a Mountain Dew advert that the UK Advertising Standards Authority (ASA) censured for a ‘dangerous stunt’, but apologizes if it...

PepsiCo Americas Beverages needs new management - analysts suggest

PepsiCo continues to trail US rivals such as Coca-Cola in the vital energy drinks space, while new management and innovation could kick-start the former’s beverage business, according to one investment...

PepsiCo ‘desperate’ to build Mexico cola volumes: Coca-Cola FEMSA

Coca-Cola FEMSA insists that rival PepsiCo is ‘desperate’ to boost cola volume sales in parts of Mexico and has cut prices accordingly, but the former feels comfortable about pushing through...

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