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Big Brands > PepsiCo


Dairy-based soft drinks corner small market, but demand rising: Analysts

The market for dairy-based soft drinks is still small, but demand is on the rise, analysts have claim – backing up a 2012 Rabobank forecast that soft drink-dairy category “convergence” would increase....

Oxfam thanks food industry for ‘bland’ and ‘complacent’ response to damning CSR report

Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast...

Oxfam slams PepsiCo, Coke over workers’ well-being

The Coca-Cola Company and PepsiCo both received dismal scores in a new Oxfam report that claims the world’s ‘Big 10’ food and beverage companies fail to protect workers, especially women....


Sweet PepsiCo impasse delays beverage review until 2014

PepsiCo CFO Hugh Johnston tells analysts the firm believes its new sweetener innovations will be 'more evolutionary than revolutionary' and that work in this direction has delayed a beverage business review until 2014....


Weight in gold or waste of space? Celebrity beverage brand ambassadors

Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are...


Our inalienable right to a Big Gulp: But is Bloomberg’s soda ban really an assault on our freedoms?

Americans have rights. To bear arms, to enjoy free speech, life, liberty and the pursuit of happiness. They also have the right - argue opponents of NYC Mayor Bloomberg’s super-size...

Editor’s blog

Which 2 global health brands grew by $1bn in 2012?

Something probiotic? Omega-3? A diet cola? Nope. 

‘Terrific' Russia position boosts PepsiCo beverage business: Indra Nooyi

PepsiCo CEO Indra Nooyi says the firm has a ‘terrific position’ as the top food and beverage business in Russia, where 10% organic revenue growth in 2013 helped offset weaknesses...

PepsiCo CEO promises ‘disruptive’ innovation: Novel natural sweeteners, flavorings, could ‘alter the trajectory of our cola business’

PepsiCo says it is exploring novel natural sweeteners and flavorings that will bring “disruptive innovation” to the cola market.

Gatorade G Series Fit failed because it offered 'entry level products to advanced users at high prices’, says Euromonitor

Growth in the US sports nutrition market has been pretty explosive in recent years, but the failure of high profile launches such as PepsiCo’s Gatorade G Series Fit range shows...

News in brief

They've been Tangoed: OFT refers Barr Britvic merger to Competition Commission

Uncertainties over the $2.2bn merger of AG Barr and Britvic remain, as the Office of Fair Trading (OFT) yesterday referred the deal to the UK Competition Commission, citing concerns over...

Coke unfazed by recent Chinese sales slump, stretches sparkling lead over PepsiCo

The Coca-Cola Company insists it remains confident in the long-term resilience of its Chinese business, despite a 4% slump in volume sales during the last quarter of 2012.

Mountain Dew taps ‘natural energy’ trend with coffee, fruit juice Kickstart

PepsiCo brand Mountain Dew will launch a new fruit juice and coffee-based drink across the US from February 25 to provide a morning ‘pick me up’, and tap a key...

The world (of Coke and Pepsi) is not enough in emerging markets...

Clinching global culture club membership by swigging Pepsi or Coke is not enough for soft drinks consumers in emerging markets, who are increasingly swayed by regional tastes, according to Euromonitor...

News in brief

PepsiCo bids to crank up AMP energy a notch

PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing...

Coke and Pepsi shifting bottling assets to build brands in 2013: Rabobank analyst

The Coca-Cola Company and PepsiCo are looking to shift bottling assets onto strong franchise partners in order to refocus in house efforts on brand building and marketing.

Academy of Nutrition and Dietetics Draws Advocacy Fire

Coke stresses US health ‘mission’ after AND draws advocacy fire

The Coca-Cola Company tells it is fully committed to improving US health by partnering groups such as the Academy of Nutrition and Dietetics (AND), after an advocacy report claimed...

FDA: Brominated vegetable oil (BVO), is safe, so removing its interim status is ‘not a priority’

While brominated vegetable oil (BVO) has been sitting on a list of food additives “permitted on an interim basis pending further study” for decades, it is not in ‘regulatory limbo’...

PepsiCo cuts flame retardant BVO from US Gatorade but not Mountain Dew

A 16-year-old student is claiming victory after PepsiCo announced it will remove emulsifier Brominated Vegetable Oil (BVO) from Gatorade in the US, but the firm says it will continue to...

PepsiCo outstripping Coke in UK sugar-free cola sales share?

PepsiCo is significantly ahead of Coke in terms of the share of its UK cola sales in low or no calorie versions, the latest figures sent to suggest.

News in brief

PepsiCo signs Burger King supply deal in China

PepsiCo has signed a deal that confirms it as the strategic beverage supplier for all Burger King’s (BK’s) restaurants across China, via franchise bottler Pepsi Beverage Business (PBB).

Exclusive interview

Manjushree Technopack sets out growth plans

Packaging firm Manjushree Technopack aims to double sales by 2015, driven by the growth of the middle class in India, and is poised to start construction on a fourth factory.

Pepsi v. Coca-Cola: Soda heavyweights wage Facebook war

Increasingly, the Pepsi v. Coke cola fight is raging within the social media space, as well as in factories and between brands in stores. But who is delivering that Facebook...

If you like it then you should have put a ring (pull) on it... CSPI to Beyonce: Stop promoting Pepsi Cola, you're 'literally sickening Americans'

Non-profit watchdog the Center for Science in the Public Interest has urged Beyoncé to reconsider her $50m endorsement deal with PepsiCo so her image is not used “to promote Pepsi-Cola,...

editor's comment

‘Drinkifying snacks’: PepsiCo mush or master stroke?

Despite giving us object lessons in corporate word wash, can PepsiCo pull off what seems like a slightly puzzling mission, namely a long-term plan to ‘drinkify' snacks and vice versa...

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