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Mountain Dew fans will flock to new US malt-based ‘craft soda' - PepsiCo predicts

PepsiCo claims that its new malt-based Mountain Dew is unlike any other soft drink on the US market, and predicts consumers will be keen to try the premium-priced limited edition...

Cyclists go bananas as sports performance study finds fruit matches PepsiCo's Gatorade

A new US study has found that bananas were as effective as PepsiCo sports drink Gatorade in providing nutritional support to trained cyclists during prolonged and intensive exercise.

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PepsiCo boosts Japanese Pepsi with extra caffeine

PepsiCo Japan launched of 'Pepsi Extra' as an addition to its Nex range in Japan on June 26, with the drink packed in 200ml cans and reformulated to feature added...

Our bottling inflexibility was ‘hard to believe’: PepsiCo Americas Beverages chief

PepsiCo Americas Beverages CEO, Al Carey, says his business is seeking a ‘sustainable fix’ to regain value share, with pack size limitations vis-à-vis Coke one issue being addressed via new...

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PepsiCo tips flavoured carbonates to outsell colas by 2015

PepsiCo Americas Beverages says flavoured carbonates are predicted to outsell colas in the US by 2015, as it revealed plans to capitalise upon growth in this segment, where growth is...

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PepsiCo hopes for design infusion with new CDO appointment

PepsiCo has appointed Mauro Porcini in a newly created role of chief design officer, with responsibility for 'infusing design thinking into PepsiCo's organisation and culture' by globally managing the firm's...

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Coke legal eagles pour over detail of trademark loss to PepsiCo

Coca-Cola Germany says it will take time to consider the written judgement handed down by the Hamburg Regional Court, which ruled that PepsiCo's 'Carolina' glass bottle did not illegally resemble...

PepsiCo bottle does not infringe Coke ‘Contour' trademarks – German court

Coca-Cola has lost a trademark fight against PepsiCo after a German court ruled that the latter’s ‘Carolina’ glass bottle does not illegally resemble Coke’s hallmark ‘Contour Bottle’.

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PepsiCo reportedly under fire from Mexican drug cartel

Mexican police were hunting for culprits following the latest attack on PepsiCo's Mexican subsidiary Sabritas last Thursday, with a powerful drugs cartel believed to be behind a series of attacks...

Judge: No reasonable consumer would be misled by PepsiCo’s 'all-natural' claims

PepsiCo has scored a victory in the ‘all-natural’ civil litigation stakes after persuading a judge in California to dismiss a class action lawsuit alleging it misled consumers of its SoBe...

PepsiCo plans alcohol launches in Russia after trademark appeal win?

PepsiCo has won an appeal to trademark a name for alcoholic drinks that it could start producing in Russia, in what would be a world first for the beverage giant,...

'More likely' PepsiCo split could see beverages or snacks arms sold - analysts

Leading US analysts believe that major shareholders are pushing for a PepsiCo split that could happen sooner rather than later, and said the firm could spin-out or sell its Americas...

Emotions hit fever pitch as PepsiCo draws fire for Michael Jordan Gatorade advert

PepsiCo says it is ‘reviewing’ the Public Health Advocacy Institute’s letter to the US Federal Trade Commission, attacking the firm for claiming that Gatorade helped basketball star Michael Jordan win...

Coke takes ‘natural’ mid-calorie carbonate plunge in Pepsi NEXT wake with stevia-based trials

The Coca-Cola Company is poised to test its own mid-calorie sodas in the US using Sprite and Fanta using natural sweeteners including Cargill's stevia brand, hot on the heels of...

Rexam reveals Pepsi trial of 'unique' FUSION aluminium bottle in Italy

Rexam has revealed to BeverageDaily.com that its FUSION aluminium bottle has established a foothold in Europe, with PepsiCo even trialing it in Italy this year, the first launch using a...

Pepsi NEXT risks re-hashing failed concept with new flavour: analyst

PepsiCo’s new mid-calorie cola brand ‘NEXT’ risks 're-hashing a failed concept behind a new flavour', despite data supporting low-calorie cola growth, according to Euromonitor International.

PepsiCo recalls Tropicana OJ after ‘microbiological contamination’ dispatch error

PepsiCo UK has initiated a recall of Tropicana Kids Orange Juice Drinks over fears the cartons contain potentially hazardous water rather than the typical orange juice blend.

Pepsi NEXT lures new consumers into cola category as sales exceed expectations

Sales of new mid-calorie cola Pepsi NEXT are ahead of expectations, while early feedback suggests it is attracting new consumers - as well as lapsed cola drinkers - into the...

'Breakthrough innovation' sees PepsiCo launch Tropicana juices with tea

PepsiCo brand Tropicana has launched two new US Trop50 varieties, including an innovative juice with tea mix and a red orange juice with 50% less sugar and calories.

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Actress and Pepsi NEXT 'believer' Eva Longoria helps launch soda in New York

Desperate Housewives star Eva Longoria helped launch Pepsi's new medium-calorie cola, Pepsi NEXT, during an event in New York earlier this month and said she wanted to turn "cola lovers in...

PepsiCo’s new Chinese alliance will not change our business strategy: Coke CEO

Coca-Cola Company CEO Muhtar Kent says the firm will not change its Chinese business strategy in response to PepsiCo’s new alliance with leading local drinks maker Tingyi-Asahi Beverages (TAB).

Britvic and PepsiCo 'win race' to launch UK soft drinks with stevia

PepsiCo UK and Britvic claim to have 'won the race' to launch the first UK soft drink containing stevia extract by formulating the high intensity sweetener within a functional water...

SIG Combibloc discusses Brazilian ‘business opportunities’ with PepsiCo

SIG Combibloc says that milk-mix drinks are a rapid growth category in Brazil, and has revealed that it is discussing new “business opportunities” with PepsiCo having just supplied the beverage giant with a new...

PepsiCo draws fire for alleged ‘crass commercial’ choice of profit over public health

Leading US nutrition expert Professor Marion Nestle says that PepsiCo’s decision to invest around $500m on marketing ‘megabrands’ she describes as unhealthy was a ‘crass commercial decision’, but the firm...

Caramel cancer claims against Coke, Pepsi seek to scare Americans, ABA

The American Beverage Association (ABA) has accused the Center for Science in the Public Interest (CSPI) of scaremongering after the watchdog warned yesterday that Coke, Pepsi and the FDA were...

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