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AUTHORS SOLD ON SODA: LITERARY MENTIONS 1886-2008

‘Mine’s a Rum and Coke’: 5 Classic Carbonates in Literary History

From Decio Pignatari’s ‘concrete poem’ Bebe Coca-Cola to a 2004 English novel called, err, Pepsi and Maria, literary mentions of the US’s top-selling soft drinks are legion, but when has...

You'll sell more sports nutrition products targeting fitness walkers and yoga enthusiasts than team sports players, says Packaged Facts

Sports nutrition marketers have traditionally focused on young men, sports teams and hardcore athletes. In future, however, they will need to spend more time targeting women, weekend warriors and consumers...

HUGH JOHNSTON FLATLY REJECTS PELTZ PLAN

$80bn Mondelez snacks splurge ‘too risky’ for PepsiCo – CFO

PepsiCo CFO Hugh Johnston says the firm is not interested in buying Mondelez for a premium price of $80bn due to integration risks and dubious value for his firm’s shareholders....

Crown Holdings CEO coy on PepsiCo beverage spin-off rumors

The chair of can giant Crown Holdings was tight-lipped when asked about the impact on the packaging industry if PepsiCo chose to spun-off its beverage business as 'activist-investor' Nelson Peltz...

Mondelez buy could fizz Pepsi's flat soda sales, says investor

PepsiCo should acquire Mondelez and split its beverage and snacks businesses, according to an investor with a large stake in both firms.

ACTION WILL REIGNITE ROW OVER WHETHER FDA SHOULD BETTER DEFINE 'NATURAL'

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class...

Analyst fears for long-term health of PepsiCo beverages business

A top financial analyst is skeptical about the long-term viability of PepsiCo’s new ‘hybrid everyday value’ US pricing structure given Coke’s apparent bid to ‘aggressively out-promote’ the strategy.

CLASS ACTION AGAINST PEPSICO BRAND RUMBLES ON

Tropicana’s ‘pure and natural’ OJ headache persists

PepsiCo brand Tropicana has failed in its bid to dismiss a US class action that claims it falsely labeled its orange juice as ‘100% pure and natural’ despite pasteurization, processing,...

US APPROVAL COULD REIGNITE PEPSI/COKE COLA WARS

'Relight my (Cola) Fire?' FDA approves PureCircle Reb D stevia

The US FDA has issued a ‘No Objection’ GRAS letter allowing beverage manufacturers to use Pure Circle’s high-purity Reb D stevia to sweeten US products, a move that could reignite...

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Coca-Cola Life? Well, Death doesn’t have quite the same ring…

Speculation is sure to mount over the coming months as to whether Coke will extend the launch of mid-calorie Coca-Cola Life, the first version of its flagship cola to use...

100% OJ and out? Rabobank sees US potential in Trop 50-style nectars

With orange juice sales sliding in the US, PepsiCo’s Tropicana Trop50 brand is one of the ‘few notable successes’ in the space, although its status as a nectar signals the...

Sanford Bernstein Strategic Decisions Conference 2013

PepsiCo CEO slams ‘maniacal’ cola focus, says Stevia does not suit category

PepsiCo CEO Indra Nooyi believes a ‘maniacal focus’ on cola's woes is unhelpful within the US beverage market, and despite the firm’s heavy investment in Rebaudioside D-based sweetener innovation, claims...

BEVERAGEDAILY.COM SPECIAL: SWEETENER INNOVATION

Mid-calorie soft drink success rests on tackling stevia aftertaste issues: Analyst

Mid-calorie carbonated soft drink manufacturers must deal with the aftertaste issues associated with stevia, as the natural sweetener becomes more widely accepted by consumers, according to Datamonitor consumer analyst, Melanie...

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Tinker, Tailor, Soldier, Sales? Beam Inc. profits from Maker’s Mark 'proofgate'

Beam Inc. revealed yesterday that bourbon brand Maker’s Mark Q1 2013 sales rose 44% due to short-lived plans for an alcohol cut that prompted a sales spike, but is this...

PepsiCo gets its (Mountain) Dews? ‘Venemous’ ad sterotypes stir race storm

PepsiCo’s has pulled a Mountain Dew advert created by controversial US hip-hop artist Tyler the Creator, after causing uproar after viewers claimed it embraced racial stereotypes and trivialized violence towards...

PepsiCo: We’ll reinvent the North American cola category

PepsiCo says it is investing heavily in R&D to ‘reinvent’ the flagging cola category in North America.

Can demographics, Trop50 and coconut water pull the US juice category out of its funk?

While the US juice market has been “essentially flat” for five years, Packaged Facts predicts stronger growth in future driven by reduced calorie products, better-for-you premium juices and blends, and...

PepsiCo’s ‘unexpected’ discoveries about Reb-D… and why it’s the perfect natural sweetener for diet colas

A patent application filed by PepsiCo reveals some of the more “surprising” properties of Rebaudioside D (Reb-D) - the steviol glycoside claimed to have one of the best sweetness profiles of them all....

Heineken silent on $650m sale rumor regarding PepsiCo licensee

Heineken has refused to comment on rumors it has now put its Finnish business Hartwall up for sale seeking around €500m, after starting a strategic review of the unit in...

Diet Pepsi doesn’t want design partners to ‘overshadow’ brand

PepsiCo tells BeverageDaily.com that it seeks partnerships with ‘relevant and attainable designers’ who keep the focus on the Diet Pepsi brand rather than overshadow it. 

PepsiCo seeks to patent novel high-protein nutrition beverages in 4floz ‘hydration units’ as protein craze gathers pace

An international patent application filed by PepsiCo last September - and published yesterday - reveals the firm is seeking to patent high-protein nutrition beverages in 4floz ‘hydration units’ containing alpha-lactalbumin,...

Coca-Cola loses 2012 UK soft drinks share to Pepsi

Coca-Cola lost UK volume share in 2012, while Pepsi grew both its volume and value share and Lucozade and Red Bull’s success reflected growing consumer interest in functional drinks.

Scientists engineer E.coli caffeine ‘addiction’ in beverages, say bacteria could clean wastewater

Scientists in the US have genetically modified an E.coli strain so that it is ‘addicted’ to caffeine, where it feeds on the stimulant and serves as a  biosensor to measure...

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CSPI Blues: Coke. Sugar. Shock. Horror. Pepsi. Pepper. Yawn…

The CSPI last week released a report arguing that big beverage uses philanthropy to protect its image and profits, and short circuits public health and regulatory policies aimed at limiting...

Liquid profit: Coca-Cola Enterprises CEO tops US drinks rich list

As we await the latest Forbes league tables listing US executive pay, we look back at the 2012 list that saw Coca-Cola Enterprises CEO John Brock take the laurels as...

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